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Do You Know What to Do in an Active Shooter Situation?

The number of active shooter incidents—that is, when someone with a firearm is attempting to kill others in mass numbers—is on the rise. Knowing what to do before, during and after such an attack could save your life and the lives of others. If you find yourself in an active shooter situation, you will likely [...]

Tragedies are Not Marketing Tools

A couple of days before the 15th anniversary of the 9/11 terrorist attacks, I heard a news report about a mattress store in Texas running a sale on the weekend of 9/11. In “honor” of the attack on the Twin Towers, they were selling all of their mattresses at the twin price. Or something like [...]

By | September 9th, 2016|Jacquelyn Lynn, Sales, Marketing, Public Relations|0 Comments

What we did this summer …

Though summer doesn’t officially end until Sept. 22, Labor Day is over, the kids are back in school and Halloween decorations are in the stores. We’re not going to share what we did on our summer vacation (unless you really want to know!), but we thought you would enjoy some business highlights. New Products We [...]

What are you giving your customers for Christmas this year?

Recently I was talking with a friend about the typical Christmas (or holiday, if you want to be politically correct) gifts that companies send to their associates and clients—and how most of them are a waste of money. Over the years, Jerry and I have received gifts from business associates that ranged from excellent wine to [...]

Are you using images on your website or in other content?

Is a picture really worth 1,000 words? Absolutely. Maybe more. Pictures are powerful. We live in a visual, fast-paced world. Images grab attention and give the reader an at-a-glance answer to the “why should I read this?” question. They can dramatically improve the effectiveness of almost any written message, including web copy, content marketing, social [...]

The Sebring Experience Adult Coloring Book Now Available

Coloring: A Unique Way to Experience the 12 Hours of Sebring If you’re a racing fan who also likes to color, you’ll love The Sebring Experience Adult Coloring Book. The pictures feature cars, people and action from the legendary 12 Hours of Sebring, held annually at America’s oldest road racing track, Sebring International Raceway, in [...]

By | August 8th, 2016|Announcements, Faith Works Books & Images|0 Comments

Making it Difficult for Customers to Leave is Not the Best Retention Strategy

Why I Switched to MailChimp from Constant Contact When our company first started doing email marketing, we used Constant Contact as our email service provider. I appreciated many things about the service, especially the various training programs. But gradually my frustration level with Constant Contact increased, so a few years ago, we switched to MailChimp. [...]

The Difference between Rights and Ownership

Just because you have the right to use a photograph or other intellectual property doesn’t mean you own it. And just because someone says they have the right to charge you for using that photograph doesn’t necessarily mean they do. Getty Images is learning this lesson the hard (and expensive) way. We’ve posted a number [...]

By | August 1st, 2016|Jacquelyn Lynn, Legal, Photography|0 Comments

The Difference Between Adult and Adult-themed Coloring Books

I knew it had to happen. I was promoting our coloring books for adults on Twitter and someone replied with a Tweet that included drawings of a male body part and a nude woman, ready to be colored. Thanks, but I'm not interested. While I’m sure that person was tracking people who use the hashtag [...]

By | July 22nd, 2016|Faith Works Books & Images, Jacquelyn Lynn|0 Comments

Book Review: 200 Love Lessons from the Movies

What can movies teach us about love and relationships? Who would have thought that a frothy, silly romantic comedy or even a drama could actually teach a life-altering lesson? Well, maybe not always life-altering, but certainly worth learning. That’s what Leslie C. Halpern shares in 200 Love Lessons from the Movies: Staying Moonstruck for Life (Taylor [...]