web analytics

Making it Difficult for Customers to Leave is Not the Best Retention Strategy

Why I Switched to MailChimp from Constant Contact When our company first started doing email marketing, we used Constant Contact as our email service provider. I appreciated many things about the service, especially the various training programs. But gradually my frustration level with Constant Contact increased, so a few years ago, we switched to MailChimp. [...]

The Difference between Rights and Ownership

Just because you have the right to use a photograph or other intellectual property doesn’t mean you own it. And just because someone says they have the right to charge you for using that photograph doesn’t necessarily mean they do. Getty Images is learning this lesson the hard (and expensive) way. We’ve posted a number [...]

By | August 1st, 2016|Jacquelyn Lynn, Legal, Photography|0 Comments

The Difference Between Adult and Adult-themed Coloring Books

I knew it had to happen. I was promoting our coloring books for adults on Twitter and someone replied with a Tweet that included drawings of a male body part and a nude woman, ready to be colored. Thanks, but I'm not interested. While I’m sure that person was tracking people who use the hashtag [...]

By | July 22nd, 2016|Faith Works Books & Images, Jacquelyn Lynn|0 Comments

Book Review: 200 Love Lessons from the Movies

What can movies teach us about love and relationships? Who would have thought that a frothy, silly romantic comedy or even a drama could actually teach a life-altering lesson? Well, maybe not always life-altering, but certainly worth learning. That’s what Leslie C. Halpern shares in 200 Love Lessons from the Movies: Staying Moonstruck for Life (Taylor [...]

Faith Words Adult Coloring Book Now Available

Faith Words, the latest in the Faith Works series of coloring books for adults, is now available on Amazon. Color the words and meditations that will motivate and inspire you every day. The idea for Faith Words Adult Coloring Book came to us when we were doing the market research for the Christian Meditations series. [...]

Benefits of Coloring for Adults

We’re preparing to release our next adult coloring book, Faith Words, in just a few days, and we have two more books in production for release over the summer. What’s making our coloring books—and others like them—so popular? We did some research on the benefits of coloring and thought we’d share some of the more [...]

How Not To Handle an Interview Request

Several months ago, I met someone I thought would make a good source for a Conversations ebook on email marketing. Conversations is our series of affordable ebooks based on in-depth conversations with leading subject matter experts. This potential source was speaking at a business event I attended. (He uses speeches and seminars as lead generators.) [...]

Guide to Media Interviews

If you're trying to get publicity for yourself or your company, the 24-hour news cycle along with the proliferation of cable news channels and online news sources makes the chances that you'll be interviewed by a media outlet greater than ever. So what do you do when you're contacted by a journalist who wants to [...]

“Why?” is the Perfect Response to a Request for a Discount

What do you say when clients ask for a discount? Most small business owners and even a lot of professional salespeople find it difficult to deal with customers who want to haggle over price. In the past when quoting my professional fees, my usual practice was to say that I could only reduce my fee [...]

Adult Coloring Books as a Marketing & Customer Service Tool

Adult coloring books are for more than just coloring. When I first suggested to Jerry that we collaborate on a coloring book for adults, he thought it was a crazy idea. He hadn’t heard about how popular the adult coloring book trend had become, but—good husband that he is—he was willing to humor me. He’s [...]