Why Nonfiction Authors Should be Speakers: Joel Friedlander says doing live speaking engagements offers nonfiction authors a wide range of benefits, including:
- Increasing your authority and reputation
- Access to clients, sponsors and others you won’t meet online
- Opportunities to test ideas before you write about them
- A vehicle to use for repurposing your information
- Make book sales
10 Marketing Techniques that Annoy Potential Readers: While we’re on the subject of book writing, there are some great marketing techniques out there … and Jon Gibbs tells you what they are not. This blog made me laugh, but I’ve seen author after author do these things. You won’t sell books with pushy, overbearing, inappropriate marketing.
Why You Should be Blogging: A marketing technique that works is blogging. Whatever your product is, it’s likely you can boost sales with a well-done blog. Meredith Oliver shares the top 10 reasons you should be blogging, including search engine optimization (SEO), reputation management, and building customer relationships.
Top Warning Signs of a Bad Content Writer: Anybody can claim to be a writer — it doesn’t take any special training or credentials to use the title. But that puts the burden of evaluating the quality of a writer’s work on the client. Content (web copy, blogs, special reports, white papers, case studies, articles, ebooks and more) is essential to maintaining a strong position in today’s online marketplace — and the quality of the content is critical. Ezinearticles.com Managing Editor Penny offers the 5 top warning signs that a writer is creating bad content that could be ineffective at best and damaging to your company at worst.
What are your thoughts on these topics? Join the conversation!