Put Your Website to Work
How Lawyers, Therapists, Coaches and Other Professional Service Providers Can Turn Their Websites Into Money-making Machines
A conversation with digital marketing expert Davina Frederick, J.D., founder of D. Frederick Media & Marketing, LLC
When it comes to websites, professional service providers face two primary challenges:
- How to build quality sites that will attract visitors who are potential clients while showcasing their skills and expertise.
- How to use their sites to generate leads and/or additional revenue.
The way people shop for professional services has changed substantially over the past decade—which means the way professional service providers need to market to be successful has also changed. If you’re not paying attention and keeping up, you’re going to get left behind. But how do you do that while you’re busy trying to get the work done?
Digital marketing expert Davina Frederick, J.D. explained that—and more—when she sat down with Jacquelyn Lynn for a conversation about how professional service providers can turn their websites into money-making, lead-generating machines.
Frederick explains what you’re doing wrong and how to fix it; how marketing and the way people buy has changed and what that means for professional service providers; how to find the right people to help you; and more.
This quick read is packed with valuable information you can use right now to grow your professional service firm and increase your revenue.