Do you teach classes?
A book based on what you teach will:
- Serve as a marketing tool that promotes your training and other products and services
- Increase your professional credibility
- Help you connect with a broader audience
- Provide an additional revenue stream
Many of my ghostwriting clients over the years have been in the information products industry.
They are great speakers. They know their subject and they love to teach it to a live class. Give them a topic and tell them to go, and they’re off in grand form.
If that’s you and you want a book based on what you teach, but you don’t have the time or skills to write it yourself, hire a ghostwriter.
Ghostwriters are skilled wordsmiths who can help you turn your training into a book that will enhance your reputation and expand your reach. They’ll work with you to accomplish what you want in a way that is convenient and effective for you and appeal to your target audience.
One of my clients taught me his content as a class of one. Another had me attend his workshops so I could see him in action. Do whatever works for you and the writer you hire. I liked being in the class because I could see the interaction between my client and the students, and hearing the questions that were asked helped me refine the book’s content.
Will publishing a book mean people won’t come to your class? No. On the contrary, it should increase attendance. People will still want the live teaching, and offering a signed copy of your book to students adds value to your class. Your book will contain actionable information but it won’t have everything that a class will include. And there are plenty of people who will never attend a live training but who will buy your book.
If you share information through live training, whether it’s online or in-person, to small or large groups, turning your message into a book can be the vehicle that takes your career and company to the next level.
Related articles:
10 Reasons to Self-Publish Your Book
How to Blog a Powerful Book
Use Your Book as a Business Card
Jacquelyn's latest book is Christian Business Almanac: The Ultimate Daily Guide for Kingdom-Driven Entrepreneurs and Leaders.
She is the author of the nonfiction books Simple Facts About Self-Publishing (Second Edition), Words to Work By: 31 devotions for the workplace based on the Book of Proverbs and Finding Joy in the Morning: You can make it through the night as well as the novel Choices (A Joyful Cup Story). With her husband, she is the co-creator of several coloring books for adults and the novelty My Book About series.
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