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Business & Management

What Businesspeople Wish Their Pastors Knew and Would Do

Excerpted from Work as Worship: How Your Labor Becomes Your Legacy In my conversation with marketplace ministry expert Mark Goldstein, I asked how workplace worship relates to today’s church. Here’s part of what he said: If you ask the average pastor, most will admit they really don’t understand business and businesspeople. And they don’t know [...]

Strategies for Growing Your Business

As businesses begin to reopen after the COVID-19 lockdown, it’s an ideal time to be working on your growth plan. You’re probably thinking: Grow? I just want to get back to where I was. That’s understandable, but it’s short-sighted. Most businesses are making essential operational changes to meet the requirements of serving customers in an [...]

By |2020-06-07T12:03:07-04:00June 6th, 2020|Business & Management, Jacquelyn Lynn|0 Comments

Work as Worship Now Available

Can work really be worship? Watch Jacquelyn Lynn and Mark Goldstein discuss the new Conversations book Work as Worship: How Your Labor Becomes Your Legacy. Should people of faith leave their faith at the door when they go to work? Or should they make their work an act of worship and turn their labor into [...]

Creating a Joyful Workplace

Can—and should—there be joy in the workplace? Absolutely! Joyful people are the ones who show amazing strength and resilience in the face of seemingly insurmountable challenges and somehow manage to enjoy peace during life’s toughest times. Those are the people you want in your professional world. Whether you’re the owner of a company with multiple employees, [...]

By |2017-10-12T17:30:15-04:00October 12th, 2017|Business & Management, Jacquelyn Lynn|0 Comments

Downsize? Rightsizing is a Better Business Strategy

I’ve had a number of clients over the years that have done some significant – and often traumatic – restructuring to their organizations while I was working with them. The process was usually driven by an urgent need to reduce costs and improve productivity. While these otherwise intelligent, savvy business leaders were usually successful in [...]

By |2020-06-30T14:50:36-04:00March 31st, 2017|Business & Management, Jacquelyn Lynn|0 Comments

Is your website’s contact form working?

If you have a contact form on your website, will you get the messages people submit through it? Recently I received an email from an online marketing expert sharing the story of how his contact form failed and he didn’t realize it for about six months. It’s likely that he missed messages from prospective customers [...]

How Long has it Been Since You Backed Up Your Mailing List?

Your customer mailing list is one of your most valuable assets. It’s the foundation of your ability to communicate with the people you’ve identified as customers or potential customers. Whether you market by email, direct (snail) mail or a combination, think about this: What would it mean to your marketing plan specifically and your company [...]

“Why?” is the Perfect Response to a Request for a Discount

What do you say when clients ask for a discount? Most small business owners and even a lot of professional salespeople find it difficult to deal with customers who want to haggle over price. In the past when quoting my professional fees, my usual practice was to say that I could only reduce my fee [...]

Adult Coloring Books as a Marketing & Customer Service Tool

Adult coloring books are for more than just coloring. When I first suggested to Jerry that we collaborate on a coloring book for adults, he thought it was a crazy idea. He hadn’t heard about how popular the adult coloring book trend had become, but—good husband that he is—he was willing to humor me. He’s [...]

Terms You Should Know About Content Rights

Do you use content that you did not create on your blog, website or elsewhere? By content, we mean articles and other copy; photographs and other types of images; audio; video and so on. If any of your content is not original, you need to be sure you have the right to use it. If you [...]