Three ways to keep your business purposefully innovative “Profit for a company is like oxygen for a person. If you don’t have enough of it, you are out of the game. But if you think your life is about breathing, you’re really missing something.” – Peter Drucker Why does your business exist? Hint: It’s not [...]
Six ways to build by simplifying Innovation is a cornerstone of successful businesses. It’s an essential part of companies that stay ahead of the market, that turn customers into raving fans, that thrive no matter the circumstances and challenges. A basic business reality is this: There’s no standing still; you’re either moving forward (and growing) [...]
Most businesspeople are aware of the benefits of joining a local chamber of commerce: Network with other members Develop resources in the community Gain exposure for your business Find new customers Educational opportunities Political and legislative action And the list goes on. Many areas have an abundance of chambers, including community, city, regional, state, and [...]
Excerpted from Work as Worship: How Your Labor Becomes Your Legacy In my conversation with marketplace ministry expert Mark Goldstein, I asked how workplace worship relates to today’s church. Here’s part of what he said: If you ask the average pastor, most will admit they really don’t understand business and businesspeople. And they don’t know [...]
As businesses begin to reopen after the COVID-19 lockdown, it’s an ideal time to be working on your growth plan. You’re probably thinking: Grow? I just want to get back to where I was. That’s understandable, but it’s short-sighted. Most businesses are making essential operational changes to meet the requirements of serving customers in an [...]
Can work really be worship? Watch Jacquelyn Lynn and Mark Goldstein discuss the new Conversations book Work as Worship: How Your Labor Becomes Your Legacy. Should people of faith leave their faith at the door when they go to work? Or should they make their work an act of worship and turn their labor into [...]
Can—and should—there be joy in the workplace? Absolutely! Joyful people are the ones who show amazing strength and resilience in the face of seemingly insurmountable challenges and somehow manage to enjoy peace during life’s toughest times. Those are the people you want in your professional world. Whether you’re the owner of a company with multiple employees, [...]
I’ve had a number of clients over the years that have done some significant – and often traumatic – restructuring to their organizations while I was working with them. The process was usually driven by an urgent need to reduce costs and improve productivity. While these otherwise intelligent, savvy business leaders were usually successful in [...]
If you have a contact form on your website, will you get the messages people submit through it? Recently I received an email from an online marketing expert sharing the story of how his contact form failed and he didn’t realize it for about six months. It’s likely that he missed messages from prospective customers [...]
Your customer mailing list is one of your most valuable assets. It’s the foundation of your ability to communicate with the people you’ve identified as customers or potential customers. Whether you market by email, direct (snail) mail or a combination, think about this: What would it mean to your marketing plan specifically and your company [...]
