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Speak the Same Language as Your Customers and Readers

Do the people in your audience understand you? Whether you're in business dealing with customers and creating written content for your website, social media and content marketing campaigns or you're a writer creating your own books, be sure you’re communicating in a language your audience understands. As I write this, we are in the final [...]

Downsize? Rightsizing is a Better Business Strategy

I’ve had a number of clients over the years that have done some significant – and often traumatic – restructuring to their organizations while I was working with them. The process was usually driven by an urgent need to reduce costs and improve productivity. While these otherwise intelligent, savvy business leaders were usually successful in [...]

By | 2017-04-02T17:52:16+00:00 March 31st, 2017|Business & Management, Jacquelyn Lynn|0 Comments

Survive an On-Campus Active Shooter

Are you a teacher or student? Would you know what to do in an on-campus shooting situation? Mark Gordon, chief of police at Oakland University (Rochester, MI), recently spoke to the school’s professors on how to handle and survive an active shooter. According to a report by Laurel Kraus in the Oakland Post, Gordon offered [...]

Be Still and Rest

Recently I was browsing around some old files on my computer and found a message I wrote for the children’s time at church a few years ago. It’s a message that’s as important—and perhaps more important—for adults as it is for children, so I'm sharing it with you now. Be Still and Rest Who likes [...]

By | 2017-03-04T14:34:11+00:00 March 4th, 2017|Inspiration, Jacquelyn Lynn|0 Comments

Spelling Matters

In these days of email, social media and texting, we probably communicate more in writing than we did a few decades ago when we had to actually speak with each other because there was no immediate alternative. At the same time, our spelling and grammar skills seem to be on the decline. Whether it’s a [...]

Book Review: Gosnell: The Untold Story of America’s Most Prolific Serial Killer

Gosnell: The Untold Story of America’s Most Prolific Serial Killer Ann McElhinney and Phelim McAleer Regenery, $27.99 hardcover This is a book about much more than abortion. It’s about racism, politics, greed, corruption, crime, a system that failed to protect innocent victims and media that chose to ignore it all. You may have a vague [...]

By | 2017-02-13T14:18:37+00:00 February 13th, 2017|Jacquelyn Lynn, Recommended Reading & Products|0 Comments

Thoughts on Pearl Harbor Day

We begin this message on a somber note by recognizing the 75th anniversary of the attack on Pearl Harbor. Watching some of the new and older documentaries about that pivotal moment in our history has reminded us how far our nation has come in so many ways. Please join us in remembering those who died [...]

Is your website’s contact form working?

If you have a contact form on your website, will you get the messages people submit through it? Recently I received an email from an online marketing expert sharing the story of how his contact form failed and he didn’t realize it for about six months. It’s likely that he missed messages from prospective customers [...]

How Long has it Been Since You Backed Up Your Mailing List?

Your customer mailing list is one of your most valuable assets. It’s the foundation of your ability to communicate with the people you’ve identified as customers or potential customers. Whether you market by email, direct (snail) mail or a combination, think about this: What would it mean to your marketing plan specifically and your company [...]

Excerpt: How to Survive an Active Shooter

If you find yourself in an active shooter situation, you have four basic action options: Flee Defend Oppose Defeat This excerpt from How to Survive an Active Shooter: What You do Before, During and After an Attack Could Save Your Life discusses the first option. How to Survive an Active Shooter is based on an [...]