In networking groups, we’re often asked to describe our ideal client so others know who they should refer to us. Marketing advisors tell us to create a persona for our ideal client so we know how to market to them. For years, I’ve said that our ideal client is a successful businessperson who wants [...]
Amazon KDP is a wonderful resource for indie authors. It lets us publish our books on the Amazon platform and make them available to potential buyers around the world at no cost, other than what we spend to write and produce the book. Unfortunately, the online world is rife with Amazon KDP scammers who [...]
Some common sense tips for protecting yourself from litigation In an online self-publishing support group, a member posted that they had finished their manuscript and needed an attorney to review it to be sure the author wouldn’t get sued. The responses to the post ranged from questioning the need for such a review to [...]
There’s a great new free Chrome plugin that any author who sells books on Amazon should check out: WriterWatch. It’s from the makers of Publisher Rocket (a tool I use and enthusiastically recommend) and Atticus. Here’s what WriterWatch can do: Daily price checks on your books, whether you changed the price or someone else [...]
It doesn’t pay to try to game the system Let’s begin with a full disclosure: I don’t have any special inside knowledge about Amazon. What I’m going to share here is based on what I see in the industry, the stories I hear from other authors and indie publishers, and simple common sense. Amazon [...]
Taylor Swift is about to become the highest-profile self-published author in the world. Recently Swift announced plans to release a commemorative book about her record-breaking Eras Tour on Black Friday (Nov. 29, 2024). The book will be sold exclusively at Target. It’s not only a great deal for Target, but it lets Swift retain [...]
Why might you want to self-publish a previously published book? There are many reasons: Your content needs updating and/or expanding. Your cover is dull, dated, or just needs freshening up to attract readers. You want to change the title. You published with a traditional or pay-to-publish company but you’re not happy with their performance [...]
The primary responsibilities of ghostwriters are simple and clear. We are to produce the manuscripts our clients want under the terms of our contracts. But there are times when the process can get a little blurry and we need to go beyond just writing. President Joe Biden’s ghostwriter is currently taking a lot of [...]
A disclaimer is a statement that denies something, especially responsibility. Disclaimers are a way to say, “Don’t sue me.” You see them in all kinds of places (on websites, on television shows and movies, at entrances to facilities, in contracts, and in books), serving as a warning to users. Disclaimers in books are usually [...]
For people who are visually impaired but still prefer to read rather than listen to audiobooks, large print books are a great option. You may want to consider a large print version of your book if your audience includes: Low-vision readers Middle-aged and senior readers who are developing presbyopia Students of all ages who [...]
