Are you making it hard for people to respond to your message? QR codes are everywhere these days. And they’re great for smartphone users to respond instantly to a promotional message. But what if your customer doesn’t want to use a QR code? Assuming that everyone else prefers the same communication method they do [...]
Backlinks (links from other sites that point to your website) can drive new traffic to your site and are an essential element of search engine optimization (SEO). Backlinks tell people and search engines that other sites find your content engaging and valuable; they’re basically a vote for a specific page. Of course, backlinks are not [...]
LinkedIn can be a great tool, but please don’t waste my time LinkedIn is a great business networking tool. I’ve found great resources through it, and some of my best clients discovered me on LinkedIn. But recently, in the span of less than two days, I had two people who offer book marketing services send [...]
What’s the leading cause of death among black men in the United States? If you support Black Lives Matter, do you think it’s important to know the answer to that question and be supporting efforts to address the problem? On a recent episode of The Crossman Conversation, Mark Salmon, president of Appliance Direct in Orlando, [...]
How to Get Book Reviews & Endorsements Linda Stirling The Publishing Circle One of the most important and challenging parts of book marketing is getting book reviews and endorsements. It’s so important and so challenging that Linda Stirling wrote an entire book about it. How to Get Book Reviews & Endorsements is a valuable tool [...]
How to Market a Book: The Hilariously Comprehensive Guide to Book Marketing and Promotion Lori Culwell The real work begins after you’ve finished writing your book Lori Culwell clearly had a lot of fun writing How to Market a Book, the latest in her Funny You Should Ask! series. As an author and publishing (but [...]
Four Words Can Open Up Communication or Shut It Down Ask the magic question Years ago, in one of my sales training sessions when I was working in the freight industry, I learned to never answer a question without knowing why it was asked. Instead of immediately answering a question, we were taught to say [...]
Your bio is not your introduction The person who introduces guest speakers sets the stage for the presentation. They can either get the audience excited or have them dozing before you take the microphone. At a recent seminar, the speaker gave a dynamic, information-packed presentation. But it was preceded by an introduction that was so [...]
Radio personality and book marketing expert Suzanne Lynn shares creative ways to make you and your book stand out from the crowd You’ve written a book and you think the hard part is done, right? Wrong. Now it’s time to let the world know about your book—and many authors find marketing a far bigger challenge [...]
Most businesspeople are aware of the benefits of joining a local chamber of commerce: Network with other members Develop resources in the community Gain exposure for your business Find new customers Educational opportunities Political and legislative action And the list goes on. Many areas have an abundance of chambers, including community, city, regional, state, and [...]
