Not long ago, I accepted a LinkedIn connection request from someone I didn’t know. Almost immediately, I received a sales pitch. That happens often enough that it barely surprises me anymore. Someone asks to connect, I accept, and before there has been any real interaction, I’m being told about a service I supposedly need. [...]
Too often, sales and networking are framed as tactics to be mastered—scripts, conversion hacks, and pressure tactics that prioritize results over people. For Kingdom-minded entrepreneurs and leaders, those approaches create tension: you want to grow, but not at the cost of integrity. Build Trust Before Business invites a different posture: begin by building trust, and [...]
Sales and networking are part of doing business. But for a lot of people—especially Christians—they can also create some discomfort. We’ve all seen sales done badly: pressure, exaggeration, artificial urgency, and tactics designed to get someone to say yes before they’ve had time to think. Networking can have its own problems. It can become [...]
The easier you make it for people to leave reviews, the more likely it is that they’ll do it I leave reviews. I review books, I review products, I review companies. I don’t get paid for it, I just do it. Why? Because an author who has written a good book or a company that [...]
Why I’d love to have you join our email list I have thousands of social media connections, and many of them are people I interact with often. While I appreciate that, I’d be much happier if those folks would join my email list. Here’s why: A while back, I made a Facebook post sharing [...]
Are you making it hard for people to respond to your message? QR codes are everywhere these days. And they’re great for smartphone users to respond instantly to a promotional message. But what if your customer doesn’t want to use a QR code? Assuming that everyone else prefers the same communication method they do [...]
Backlinks (links from other sites that point to your website) can drive new traffic to your site and are an essential element of search engine optimization (SEO). Backlinks tell people and search engines that other sites find your content engaging and valuable; they’re basically a vote for a specific page. Of course, backlinks are not [...]
LinkedIn can be a great tool, but please don’t waste my time LinkedIn is a great business networking tool. I’ve found great resources through it, and some of my best clients discovered me on LinkedIn. But recently, in the span of less than two days, I had two people who offer book marketing services send [...]
What’s the leading cause of death among black men in the United States? If you support Black Lives Matter, do you think it’s important to know the answer to that question and be supporting efforts to address the problem? On a recent episode of The Crossman Conversation, Mark Salmon, president of Appliance Direct in Orlando, [...]
How to Get Book Reviews & Endorsements Linda Stirling The Publishing Circle One of the most important and challenging parts of book marketing is getting book reviews and endorsements. It’s so important and so challenging that Linda Stirling wrote an entire book about it. How to Get Book Reviews & Endorsements is a valuable tool [...]
