In my book, The Simple Facts About Self-Publishing, I explain that while you can be listed as the publisher, your book will look more professional if you create your own publishing entity. When I mentioned this in “The 13 Most Common Self-Publishing Mistakes to Avoid” (a guest blog for Christian Indie Publishing Association), I received [...]
The pros and cons of automatic renewals Recently a colleague of mine recommended a grammar-checking product that she said she liked better than Grammarly. She said this product was more expensive to purchase, but the price includes lifetime access, unlike Grammarly, which charges an annual subscription. I’ve been using Grammarly for years. I like it [...]
Our goal for our Shareable Saturday emails is to end your week and start your weekend on a positive note. When we select the quotes, we choose messages that we think are profound yet simple. And we love it when our subscribers see something more complex than we did. Recently our Shareable Saturday message was this: [...]
Do you teach classes? A book based on what you teach will: Serve as a marketing tool that promotes your training and other products and services Increase your professional credibility Help you connect with a broader audience Provide an additional revenue stream Many of my ghostwriting clients over the years have been in the information [...]
Recently I had the opportunity to hear John Rivers, founder of 4 Rivers Smokehouse, speak at a CLC event. CLC is a Christian men’s group, and I’ll explain why I was there at the end of this article. But, first … Though I hadn’t met John Rivers before, I was familiar with his amazing entrepreneurial [...]
We’ve probably all been ghosted. Ghosting is quietly and abruptly disappearing from someone’s life, essentially becoming invisible. The person doing the ghosting simply stops communicating with no explanation, leaving the person being ghosted to wonder what happened. When we’ve been ghosted, we feel rejected—and it hurts. We typically hear about ghosting in the context of [...]
Take quick, quality photos of small objects When I need a picture of something, I usually just ask Jerry Clement to do it for me. He’ll take care of setting up the lights and backdrop, shooting the photo, and editing it. But sometimes I need a picture of a small item and I don’t have [...]
If you have to tell people you’re a good leader, you’re probably not. Recently I heard someone bragging about his leadership skills and abilities. He was talking about how people have different interests and that our competencies are likely to increase in areas we enjoy. Then he said, “I enjoy leading people and I’m good [...]
Radio personality and book marketing expert Suzanne Lynn shares creative ways to make you and your book stand out from the crowd You’ve written a book and you think the hard part is done, right? Wrong. Now it’s time to let the world know about your book—and many authors find marketing a far bigger challenge [...]
Critique your performance so you can improve A pastor I know is quite comfortable getting up in front of his congregation, but he’s a mediocre preacher. When I asked him if he watched the videos of his weekly sermons, he said, “No. I don’t like to see myself on video.” These days, more and more [...]
