Do you have a video marketing strategy? If you don’t, you should. According to Hubspot (makers of inbound marketing software), video should play a central role in your outreach and campaign efforts. More than half (54%) of consumers want to see videos from brands they support in comparison to email newsletters (46%). Hubspot’s research also [...]
You want to know as soon as possible if they’re safe, but why should you never try to call a loved one who is in an active shooter situation? Because that could get them killed. In news stories following the tragic mass shooting at Marjory Stoneman Douglas High School in Parkland, Florida, worried parents talked [...]
I would love for one (or more) of our videos to “go viral” but I’m not willing to put anyone at risk of physical harm to do that. And when someone needs help, my first thought is to help—not to video. We’ve all seen plenty of stupid stunt videos. That’s not what prompted this rant. [...]
Do photographers really get a kick out of suing people? Of course not. But they deserve to be paid for their work. If you use their images without permission or compensation, you might get sued. Photographer John Aldred posted a great blog on diyphotography.net about an “internet entrepreneur” who seems to think that artists put [...]
The statement was insulting, even cruel. Then the person who said it smiled and added, “Just kidding.” Do you know people who do that? We all do—in fact, I have several of them I regularly encounter in business, socially and even in church. And I don’t think they’re kidding. For whatever reason, they feel compelled [...]
Can—and should—there be joy in the workplace? Absolutely! Joyful people are the ones who show amazing strength and resilience in the face of seemingly insurmountable challenges and somehow manage to enjoy peace during life’s toughest times. Those are the people you want in your professional world. Whether you’re the owner of a company with multiple employees, [...]
It was a title we didn’t want. But also one we didn’t want to give up. Just a little more than 15 months ago, Orlando—my hometown and home to “the happiest place on earth”—also became known as the place where the deadliest mass shooting in U.S. history took place. The attack at the Pulse nightclub [...]
As the video side of our business grows, we recently decided it was time for a new teleprompter. The equipment we bought works with our Surface Pro computer, but we needed to purchase software separately. Jerry found the Teleprompter Pro, a great app that works on our computers as well as our smartphones. Most of [...]
We pay taxes for police protection, and we should use it. I’m not trying to be snarky. In fact, every law enforcement officer I’ve ever spoken with about this agrees with me. If you see something that makes you uncomfortable for any reason, call the police and let them check it out. They’d rather do [...]
When it has to be right and you can’t remember those obscure grammar rules, where do you turn? There are some good grammar websites out there, but searching them for the answer to a question can be time-consuming. The spelling and grammar checker built into Word is good as far as it goes, but the [...]
