A small book can be a big marketing tool. Learn how: Do you have information to share that is more than an article but less than a typical 200- or 300-page book? Consider turning that into a small book. Small books are exactly that—short, small books that address a narrow topic. They’re typically quick to [...]
You may not realize how many figures of speech we use today come from the Bible. I’m understandably fascinated by language. It’s the primary tool of my craft. What I find especially intriguing are those phrases we use that don’t always make sense but we all seem to know what they mean—phrases like “by the [...]
Have you ever thought about the people you know who consistently show strength and resilience in the face of seemingly insurmountable challenges? About the people who somehow manage to enjoy incredible peace during some of life’s toughest times? About how they do it and what they have in common? When I found myself reflecting on [...]
Do you have a video marketing strategy? If you don’t, you should. According to Hubspot (makers of inbound marketing software), video should play a central role in your outreach and campaign efforts. More than half (54%) of consumers want to see videos from brands they support in comparison to email newsletters (46%). Hubspot’s research also [...]
You want to know as soon as possible if they’re safe, but why should you never try to call a loved one who is in an active shooter situation? Because that could get them killed. In news stories following the tragic mass shooting at Marjory Stoneman Douglas High School in Parkland, Florida, worried parents talked [...]
I would love for one (or more) of our videos to “go viral” but I’m not willing to put anyone at risk of physical harm to do that. And when someone needs help, my first thought is to help—not to video. We’ve all seen plenty of stupid stunt videos. That’s not what prompted this rant. [...]
Free photo sites are not always free Camera manufacturers like to share images taken with their equipment, so it was understandably awkward when Canon Italy and Canon Spain shared a photo shot with a Fuji X-T1 on all their social media accounts. Then it got worse. Turns out Canon took the image from a website [...]
Listen as Marianne Pestana interviews Jacquelyn Lynn about her book, Finding Joy in the Morning. Go here for complete details and ordering information about Finding Joy in the Morning, Finding Joy Journal and Finding Joy in the Morning Adult Coloring Book. Find out more about Moments with Marianne at http://www.mariannepestana.com/momentswithmarianne/ Listen to the [...]
Do You Know What to do in an Active Shooter Situation? How to Survive an Active Shooter 2nd Edition Now Available The motives are varied and not always known but the numbers are clear: Active shooter incidents are on the rise. Even more frightening is that attackers are using a variety of weapons: firearms, knives, [...]
The Copyright Alternative Small Claims Enforcement Act (CASE) of 2017 could make it easier for photographers and other artists to file and win copyright disputes. The bipartisan bill would make it easier for musicians and artists to protect their creative work. According to a news release, U.S. Representatives Hakeem Jeffries and Tom Marino have introduced [...]
