We’re preparing to release our next adult coloring book, Faith Words, in just a few days, and we have two more books in production for release over the summer. What’s making our coloring books—and others like them—so popular? We did some research on the benefits of coloring and thought we’d share some of the more [...]
Several months ago, I met someone I thought would make a good source for a Conversations ebook on email marketing. Conversations is our series of affordable ebooks based on in-depth conversations with leading subject matter experts. This potential source was speaking at a business event I attended. (He uses speeches and seminars as lead generators.) [...]
If you're trying to get publicity for yourself or your company, the 24-hour news cycle along with the proliferation of cable news channels and online news sources makes the chances that you'll be interviewed by a media outlet greater than ever. So what do you do when you're contacted by a journalist who wants to [...]
What do you say when clients ask for a discount? Most small business owners and even a lot of professional salespeople find it difficult to deal with customers who want to haggle over price. In the past when quoting my professional fees, my usual practice was to say that I could only reduce my [...]
Adult coloring books are for more than just coloring. When I first suggested to Jerry that we collaborate on a coloring book for adults, he thought it was a crazy idea. He hadn’t heard about how popular the adult coloring book trend had become, but—good husband that he is—he was willing to humor me. He’s [...]
Creativity is not something you either have or you don't. We are all creative beings. How creative we are (or aren't) depends on how purposeful we are in cultivating this skill. Try the following tips to boost your creative abilities: 1. Repurpose. Find new uses for existing things. Don’t look at items for what they [...]
Live news cameramen (and women) often catch more than they intend in their shots. We’ve all seen clips of television reporters getting upstaged by something unexpected in the background of their shots. In most of the cases I’ve seen, it’s good for a chuckle. But the case discussed in Philippa Edwards’ article, “News Photographer Blasted [...]
It used to raise my blood pressure when I'd hear of groups trying to silence someone with whom they disagreed. That's become so commonplace I barely notice it anymore. But I should -- we all should. Setting aside the issue of our First Amendment (which too many people don't really understand), the freedom to express [...]
Do you use content that you did not create on your blog, website or elsewhere? By content, we mean articles and other copy; photographs and other types of images; audio; video and so on. If any of your content is not original, you need to be sure you have the right to use it. If you [...]
Facebook groups are a great way to cut through the newsfeed clutter and engage in a meaningful way with your fans on Facebook. Benefits of having a Facebook group include: Any user can start a Facebook group on any topic. This makes groups a great resource not only for marketing but for internal business [...]
