What you need to know to set up and run a book launch

Launch That Book
Tammy Karasek
The Writer’s Bookshelf | Bold Vision Books

You’ve finally finished your book. It’s well-written, beautifully designed, has a great cover, and it’s ready to publish. So now you can sit back and relax, right?

Wrong.

Now is the time to organize and execute a launch plan to get your book off the shelves and into the hands of readers.

After participating in nearly 300 launch teams, Tammy Karasek has written a clear, detailed guide on how to set up and run a book launch. She gives step-by-step instructions on each element of the launch and answers your questions before you ask.

With an engaging style that’s easy to read and understand, Karasek begins by explaining what a launch team is (and isn’t) and why you need one. She takes you through the timeline of the launch so you know how to allow sufficient time for each element of the process. She talks clearly and candidly about how to engage with and relate to your launch team for maximum results. And she not only tells you what to do, she shares the lessons she learned from her own experience about what not to do.

After reading Launch That Book, you know how to do the launch yourself—and if you decide to hire a launch manager (like Karasek), you’ll know what to look for and expect.

A launch team is not the only book marketing tool authors need, but it’s one of the most—if not the most—important. Launch That Book is a valuable addition to any writer’s library.