A while back I posted a blog about “camel mail,” which is a direct mail technique of making your piece lumpy so recipients are curious enough to open it and find out what's in it.
Recently I received a piece that took a slightly different spin on that concept: The “envelope” was a brown paper bag. The pitch was from a non-profit with the mission of feeding hungry children around the world, linking the concept of brown-bagging your lunch to helping starving children. And it got my attention.
In spite of — and perhaps even because of — the popularity of the internet and email, direct mail marketing remains a powerful medium. What creative and effective techniques have you seen that prompted you to open an envelope?
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