web analytics

Communications

Communicate with Your Customers on their Terms

How many ways can your customers communicate with you? Recently a friend of mine was evaluating two companies who were vying to provide a service to her church. One had a product with a pricing and service package that was clearly superior. But that salesperson would only communicate by phone -- he didn’t use email [...]

Copyright Infringement is Theft, Period

The recent situation with the Yahoo! list that had used excerpts from at least one of my books without permission or attribution has sparked a number of discussions about when it is and isn't okay to republish someone else's work without specific authorization. One person told me that he thought as long as he [...]

Now could be the time for snail mail

A substantial portion of my communication is done electronically through e-mail, texts, blogs, Twitter, websites, etc. It’s fast, convenient, efficient—but you know all that.   Even so, since I was a small child, I have loved getting real mail: envelopes and packages delivered to me by the USPS. In the last year, the volume of [...]

Who is your reader?

One of the first questions I ask when beginning a new project is: Who is the reader? That's often the hardest question for the client to answer, but it’s essential if the product – whether it’s a book, an article, web copy, or whatever – is going to be effective. James Chartrand has put [...]

Spam e-mail: it has a benefit, after all

Like everybody, I hate spam. It annoys me that these low-lifes get to waste my time just because I have an e-mail address. Most of it I can spot and delete without reading, but every so often, I get tricked into opening one of those messages. What tricks me? Usually a good subject line. And [...]

Did you get the memo? Put your message where it will be seen

A common challenge for employers is communicating information to workers, especially when your operation includes multiple shifts and staffers that don’t all have designated work stations. At a recent stop at the car wash, I saw a great solution. On the way into the building to pay, customers must walk past the restrooms. I couldn’t [...]

By |2017-03-15T05:41:09-04:00November 17th, 2007|Communications, General Information, Jacquelyn Lynn|0 Comments

Explain your product or service so that anyone can quickly understand what you do

Technology companies are probably the worst—but not the only—offenders when it comes to spouting jargon that nobody else really understands. I’m not impressed when someone spews out a rapid-paced string of verbal confusion, and I don’t have time to try to sort it out. Like most writers, I'm bombarded daily with news releases and article [...]

By |2017-03-10T17:41:28-05:00March 14th, 2007|Communications, Jacquelyn Lynn|0 Comments

Writing mistakes that are easy to make—and easier to avoid

Here's a blog post about writing mistakes that I want to share: Author Brian Clark is targeting bloggers in his post, 5 Common Mistakes That Make You Look Dumb, but he’s on the mark with these mistakes no matter what you’re writing or who it’s for. I especially chuckled when I read his closing note [...]

Go to Top