Like everybody, I hate spam. It annoys me that these low-lifes get to waste my time just because I have an e-mail address. Most of it I can spot and delete without reading, but every so often, I get tricked into opening one of those messages.
What tricks me? Usually a good subject line. And marketing copywriters might want to take a lesson from those spammers. Michael Stelzner has a great post about it on his blog. Click here to take a look.
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