Recently I was talking with a friend about the typical Christmas (or holiday, if you want to be politically correct) gifts that companies send to their associates and clients—and how most of them are a waste of money. Over the years, Jerry and I have received gifts from business associates that ranged from excellent wine to [...]
Is a picture really worth 1,000 words? Absolutely. Maybe more. Pictures are powerful. We live in a visual, fast-paced world. Images grab attention and give the reader an at-a-glance answer to the “why should I read this?” question. They can dramatically improve the effectiveness of almost any written message, including web copy, content marketing, social [...]
Why I Switched to MailChimp from Constant Contact When our company first started doing email marketing, we used Constant Contact as our email service provider. I appreciated many things about the service, especially the various training programs. But gradually my frustration level with Constant Contact increased, so a few years ago, we switched to MailChimp. [...]
Just because you have the right to use a photograph or other intellectual property doesn’t mean you own it. And just because someone says they have the right to charge you for using that photograph doesn’t necessarily mean they do. Getty Images is learning this lesson the hard (and expensive) way. We’ve posted a number [...]
I knew it had to happen. I was promoting our coloring books for adults on Twitter and someone replied with a Tweet that included drawings of a male body part and a nude woman, ready to be colored. Thanks, but I'm not interested. While I’m sure that person was tracking people who use the hashtag [...]
What can movies teach us about love and relationships? Who would have thought that a frothy, silly romantic comedy or even a drama could actually teach a life-altering lesson? Well, maybe not always life-altering, but certainly worth learning. That’s what Leslie C. Halpern shares in 200 Love Lessons from the Movies: Staying Moonstruck for Life (Taylor [...]
Faith Words is now available on Amazon. Color the words and meditations that will motivate and inspire you every day. The idea for Faith Words Adult Coloring Book came to us when we were doing the market research for Christian Meditations. When we searched “adult coloring books” on Amazon, we were surprised by the apparent popularity of [...]
We’re preparing to release our next adult coloring book, Faith Words, in just a few days, and we have two more books in production for release over the summer. What’s making our coloring books—and others like them—so popular? We did some research on the benefits of coloring and thought we’d share some of the more [...]
Several months ago, I met someone I thought would make a good source for a Conversations ebook on email marketing. Conversations is our series of affordable ebooks based on in-depth conversations with leading subject matter experts. This potential source was speaking at a business event I attended. (He uses speeches and seminars as lead generators.) [...]
If you're trying to get publicity for yourself or your company, the 24-hour news cycle along with the proliferation of cable news channels and online news sources makes the chances that you'll be interviewed by a media outlet greater than ever. So what do you do when you're contacted by a journalist who wants to [...]
