If you have a contact form on your website, will you get the messages people submit through it? Recently I received an email from an online marketing expert sharing the story of how his contact form failed and he didn’t realize it for about six months. It’s likely that he missed messages from prospective customers [...]
Your customer mailing list is one of your most valuable assets. It’s the foundation of your ability to communicate with the people you’ve identified as customers or potential customers. Whether you market by email, direct (snail) mail or a combination, think about this: What would it mean to your marketing plan specifically and your company [...]
If you find yourself in an active shooter situation, you have four basic action options: Flee Defend Oppose Defeat This excerpt from How to Survive an Active Shooter: What You do Before, During and After an Attack Could Save Your Life discusses the first option. How to Survive an Active Shooter is based on an [...]
I have been vocal about my disdain for and disapproval of Colin Kaepernick’s so-called protest against his country, expressed by refusing to stand for our national anthem. Besides the fact that Kaepernick is ill-informed and, in my opinion, just looking for attention, he’s being disrespectful to his country and fellow citizens. Does he have the [...]
Color the words and meditations that will motivate and inspire you every day. We created Faith Words: Color the words that inspire you every day adult coloring books as a response to the numerous coloring books we saw on the market that focused on words that were at best ugly and at worst obscene. As we’ve said repeatedly, [...]
The number of active shooter incidents—that is, when someone with a firearm is attempting to kill others in mass numbers—is on the rise. Knowing what to do before, during and after such an attack could save your life and the lives of others. If you find yourself in an active shooter situation, you will likely [...]
A couple of days before the 15th anniversary of the 9/11 terrorist attacks, I heard a news report about a mattress store in Texas running a sale on the weekend of 9/11. In “honor” of the attack on the Twin Towers, they were selling all of their mattresses at the twin price. Or something like [...]
Though summer doesn’t officially end until Sept. 22, Labor Day is over, the kids are back in school and Halloween decorations are in the stores. We’re not going to share what we did on our summer vacation (unless you really want to know!), but we thought you would enjoy some business highlights. New Products We [...]
Recently I was talking with a friend about the typical Christmas (or holiday, if you want to be politically correct) gifts that companies send to their associates and clients—and how most of them are a waste of money. Over the years, Jerry and I have received gifts from business associates that ranged from excellent wine to [...]
Is a picture really worth 1,000 words? Absolutely. Maybe more. Pictures are powerful. We live in a visual, fast-paced world. Images grab attention and give the reader an at-a-glance answer to the “why should I read this?” question. They can dramatically improve the effectiveness of almost any written message, including web copy, content marketing, social [...]
