Headline: Beach wristbands help keep track of children If I was planning to take kids to the beach this summer and I saw that headline, I'd read the accompanying Associated Press article that has been published in a number of local newspapers. Here's the first paragraph: Officials in Daytona Beach will pass out yellow, waterproof [...]
There’s a lot of discussion about politically correct language these days. How about dropping “politically” and just using correct language? Something that’s been bugging me in particular of late is that reporters and commentators need to learn the difference between a protest and a demonstration when they are covering large groups of people who gather [...]
Salespeople are always on the lookout for qualified prospects. Don’t overlook the very best prospects of all: buyers who are already customers. Without qualified prospects, your business would come to a grinding halt, so it makes sense to invest in the process of developing new business. But don’t look exclusively outward for that new business—you [...]
I love the oddball things I learn by accident. Recently my husband Jerry and I were looking for quotes about mothers and motherhood for a couple of different projects (he was working on a Mother's Day video, I was working on a quote collection for our website) and we ran across the story behind the Paul [...]
Why Giving Free Products to Prospective Customers Should be in Your Marketing Plan One of the most effective ways to sell many products is to give them away first. Especially if your product is subject to repeat purchases, providing consumers with a free sample may be exactly what it takes to turn them into loyal—and [...]
I got irked with Udi's Gluten Free this morning and Tweeted about it. Within minutes, I had a response from Udi's and within an hour, the situation was resolved and I am a happy customer. The story is a great lesson in how to do customer service via social media. Here's what happened: I was [...]
Being a pastor is one of the most challenging and, at the same time, fulfilling jobs in the world. Being a female pastor adds a twist to the job that most of us can’t completely understand. It’s probably just a coincidence that my most memorable experiences of receiving needed pastoral care have been with women [...]
Small Screen, Big Picture was the theme of a webinar recently offered by Getty Images. As the world becomes more digital, images become more essential to effectively communicating your message. And as digital users become increasingly mobile, your images need to work across platforms. Here are the mobile images trends the folks at Getty are [...]
It’s every employer’s worst nightmare: an employee is injured or killed at work. Industrial accidents, or even an employee who has a heart attack and dies while on the job, are traumatic situations for both co-workers and family members. Worse still are homicides that occur in the workplace. Could it happen at your company? Consider these [...]
Do the people who are on your email list really want to be there? Recently I was invited to a home sales party by a friend. She provided the company’s representative with email addresses for her guest list. The salesperson sent out invitations and reminders for the party on behalf of my friend. Because I [...]
