A judge in a Florida case has ruled that debt collectors may not use social networking sites to contact debtors, their family or their friends. I found this case interesting in part because I used to write a column for Commercial Law Bulletin (published by the Commercial Law League, an organization of collection, creditors’ rights [...]
All the buzz about social media has made some business owners question the value of email marketing. The fact is that email remains a powerful marketing tool—but like any marketing tool, it must be done well to produce results. Email is the workhorse that can drive other campaigns. For some great stats on why you [...]
Should your business have a Facebook page? That's a question you have to decide based on the type of business and your particular market. Most companies can benefit from a Facebook page, but you need to set it up right. A Facebook basic: Your profile is you as an individual; your page is your company. [...]
I grew up listening to and singing along with James Taylor and Carly Simon. In an interview, their son, Ben Taylor (who was on tour with his talented father at the time), said this about getting into the music/entertainment business: “My dad let me know that it’s a blue-collar job, that the glamour of it [...]
The next time you’re in a situation where you’re not getting the performance out of a person that you need, try thanking them for doing what you want them to do – even if they haven’t done it yet. Most people will respond by trying to earn the appreciation you expressed. For example: You have [...]
Ever wonder what inspires creative people? Or how they find the courage to take risks, overcome obstacles, and follow their dreams? Leslie Halpern shares the techniques, attitudes and advice offered by creative people who have enjoyed documented success in her book, Passionate About Their Work: 151 Celebrities, Artists, and Experts on Creativity. The chapters are [...]
Is social media—Facebook, LinkedIn, Twitter, YouTube—a fad or the wave of the future? From a company policy perspective, the answer to that question doesn’t matter. The fact is that you need a social media policy that clearly defines what your employees may and may not say about your operation on social media sites—and you need [...]
When I was asked to review 30 Days to Social Media Success: The 30 Day Results Guide to Making the Most of Twitter, Blogging, LinkedIn, and Facebook by Gail Z. Martin (Career Press, $13.99), I was expecting something very basic and even geeky, like: Day 1, create a Facebook account; Day 2, create a LinkedIn [...]
The recent situation with the Yahoo! list that had used excerpts from at least one of my books without permission or attribution has sparked a number of discussions about when it is and isn't okay to republish someone else's work without specific authorization. One person told me that he thought as long as he [...]
Good news: Yahoo! has taken the Clever Homemaker's list down. Applause to Yahoo! for demonstrating respect for intellectual property rights. I hope the list owner has learned a lesson.I am grateful to Charlene Davis for bringing this to my attention and being responsive to Yahoo!'s requests for additional information. I also appreciate the support of [...]
