Talking About Words Do You Know What Dope Means? I always thought it was an insult—but apparently not Recently I was listening to a podcast and heard the word dope used in a context that wasn’t familiar. John Crossman was talking with Secily Wilson on his podcast, The Crossman Conversation. Answering a question about race, [...]
How to Get Book Reviews & Endorsements Linda Stirling The Publishing Circle One of the most important and challenging parts of book marketing is getting book reviews and endorsements. It’s so important and so challenging that Linda Stirling wrote an entire book about it. How to Get Book Reviews & Endorsements is a valuable tool [...]
“Luann” is one of my favorite comics. Recently, Luann decided that writing was an easy way to get rich. The strip (8/27/22) shows Luann talking to her father, saying that writing might be her new career. When he cautioned her that writing “is a hard career to earn money at” (and that’s true), she showed [...]
Those one- and two-star reviews tell you what not to do Reading reviews of your own books can make you feel euphoric (if they’re good) or send you into the pits of despair (if they’re bad). Reading reviews of other writers’ books can give you a priceless education about what to do and not do [...]
How to Market a Book: The Hilariously Comprehensive Guide to Book Marketing and Promotion Lori Culwell The real work begins after you’ve finished writing your book Lori Culwell clearly had a lot of fun writing How to Market a Book, the latest in her Funny You Should Ask! series. As an author and publishing (but [...]
It’s simple: Don’t be a charity case When Jonny Cattani interviewed John Crossman on The Investor Relations Real Estate Podcast, they didn’t talk about real estate. But their conversation had some powerful takeaways that anyone can benefit from, no matter what their profession or stage of life is. Crossman is the author of Career Killers/Career [...]
Words Matter Incorrect word use diminishes Perry’s efforts and accomplishments Tyler Perry will receive an honorary AARP Purpose Prize® award in 2023. According to the AARP website: The AARP® Purpose Prize® award supports AARP's mission by honoring extraordinary people ages 50 and older who tap into the power of life experience to build a better [...]
We love those cute little characters, but finding the right one can often take too much time Emojis are fun and effective. They help us express emotions and be creative in texts, emails, articles, social media posts, etc. Some email marketing experts say emojis in the subject line can increase email open rates—others say not [...]
Save some gems for the rest of your book Almost every ghostwriting client I’ve worked with has made the common mistake of wanting to get all their important messages in the first few pages of their book. Or, similarly, when I’m writing articles for them, they want too many concepts in a single piece, rather [...]
John Crossman talks about Joseph, the CEO of the Old Testament When John Crossman spoke to the Central Florida Christian Chamber of Commerce, he had some amazing insight about what businesspeople can learn from Joseph (Genesis 37-50). My notes from John’s presentation: CEOs tend to be visionaries. Joseph was a visionary. It’s great to have [...]
