Here’s an obvious statement: Our world is radically different than it was just a year and a half ago. The rapid change that was already the norm in many areas was expanded and accelerated by the pandemic. Among the abundant opportunities and challenges we’re all dealing with today is a special one for writers. If [...]
In my book, The Simple Facts About Self-Publishing, I explain that while you can be listed as the publisher, your book will look more professional if you create your own publishing entity. When I mentioned this in “The 13 Most Common Self-Publishing Mistakes to Avoid” (a guest blog for Christian Indie Publishing Association), I received [...]
The pros and cons of automatic renewals Recently a colleague of mine recommended a grammar-checking product that she said she liked better than Grammarly. She said this product was more expensive to purchase, but the price includes lifetime access, unlike Grammarly, which charges an annual subscription. I’ve been using Grammarly for years. I like it [...]
Do you teach classes? A book based on what you teach will: Serve as a marketing tool that promotes your training and other products and services Increase your professional credibility Help you connect with a broader audience Provide an additional revenue stream Many of my ghostwriting clients over the years have been in the information [...]
Radio personality and book marketing expert Suzanne Lynn shares creative ways to make you and your book stand out from the crowd You’ve written a book and you think the hard part is done, right? Wrong. Now it’s time to let the world know about your book—and many authors find marketing a far bigger challenge [...]
Use Publisher Rocket to Find the Best Keywords and Categories for Your Book Self-publishing on Amazon is easy. Getting your book to stand out from the crowd so people can find it and buy it is hard. You can improve your book’s Amazon rank (which improves its visibility on the site and leads to [...]
Recently a friend asked if I’d ever heard of a particular pay-to-publish company that someone she knew was considering as a publisher for a book. I hadn’t, but I decided to see what I could find out. So I Googled two phrases: [company name] scam [company name] reviews In addition to the company’s website, I [...]
Edited transcript of the video: Do you want to write a book but you just don’t know where to start? When I talk to people about writing a book, the process seems so overwhelming to them. They may have a great story to tell or a great message to share, but they don’t know [...]
Plagiarize: to steal and pass off (the ideas or words of another) as one’s own; use (another’s production) without crediting the source (Merriam-Webster) Recently Vice-President-Elect Kamala Harris was accused of plagiarizing a story told by Dr. Martin Luther King, Jr. President-Elect Joe Biden has been accused of plagiarism several times. Pulitzer Prize winner Alex Haley [...]
Kick-start your marketing efforts with brand new images of your book covers. Creating attractive promotional images of your books and information products takes time, expertise, and money. Even though we have the talent and expertise in-house (thanks to the outstanding photography and design skills of Jerry D. Clement), we use MockUpShots to create shareable images [...]
