Radio personality and book marketing expert Suzanne Lynn shares creative ways to make you and your book stand out from the crowd You’ve written a book and you think the hard part is done, right? Wrong. Now it’s time to let the world know about your book—and many authors find marketing a far bigger challenge [...]
Use Publisher Rocket to Find the Best Keywords and Categories for Your Book Self-publishing on Amazon is easy. Getting your book to stand out from the crowd so people can find it and buy it is hard. You can improve your book’s Amazon rank (which improves its visibility on the site and leads to [...]
Recently a friend asked if I’d ever heard of a particular pay-to-publish company that someone she knew was considering as a publisher for a book. I hadn’t, but I decided to see what I could find out. So I Googled two phrases: [company name] scam [company name] reviews In addition to the company’s website, I [...]
Edited transcript of the video: Do you want to write a book but you just don’t know where to start? When I talk to people about writing a book, the process seems so overwhelming to them. They may have a great story to tell or a great message to share, but they don’t know [...]
Plagiarize: to steal and pass off (the ideas or words of another) as one’s own; use (another’s production) without crediting the source (Merriam-Webster) Recently Vice-President-Elect Kamala Harris was accused of plagiarizing a story told by Dr. Martin Luther King, Jr. President-Elect Joe Biden has been accused of plagiarism several times. Pulitzer Prize winner Alex Haley [...]
Kick-start your marketing efforts with brand new images of your book covers. Creating attractive promotional images of your books and information products takes time, expertise, and money. Even though we have the talent and expertise in-house (thanks to the outstanding photography and design skills of Jerry D. Clement), we use MockUpShots to create shareable images [...]
Self-Publisher's Legal Handbook: Updated Guide to Protecting Your Rights and Wallet Helen Sedwick Ten Gallon Press This is a legal book that’s actually fun to read. As an author (both traditionally and self-published) and a self-publishing consultant (who has ghostwritten and published books for clients in multiple genres), I can’t say enough good things about [...]
If you have ever had a hard drive crash or a computer lost or stolen, you know the importance of real-time data backup. If you haven’t, trust me—it will eventually happen, and you’ll find out the hard way why you need your files backed up to the cloud. There are several good data backup [...]
Whether you’re an author or in some other business, email is (or should be) a key component of your marketing communications. Many authors have substantial social media followings, and that’s great. But you still need to build and maintain an email list. Don’t be totally dependent on the whims of any social media platform as [...]
Can You Really Blog a Book? The often-heard advice goes like this: Start blogging and after you’ve written a sufficient number of blog posts, combine them into a book. Sounds easy, doesn’t it? It’s not. Full disclosure: I’ve suggested this approach to people who want to write a book without hiring a ghostwriter but find [...]
