We shop at Lowe's fairly regularly and usually rate the in-store service from good to excellent. But last week, a couple of folks in the store really dropped the ball. That evening, I decided to go on Lowe's Facebook page and post a comment about what happened. By 8 a.m. the following morning, my post [...]
You can’t make it through a day—or even a few hours—without hearing something about social media. A social media policy for your employees is essential. A social media strategy for your company is equally—if not more—important. Do you have one? Keep these issues in mind when developing your social media strategy: • Begin with [...]
If you use the "social media shares" feature of Constant Contact, here's a tip: Edit the announcement that will go out on your social media channels. The basic default message promotes Constant Contact (example: with a hash tag for Twitter and "check out my latest Constant Contact campaign" for Facebook). You can edit that language [...]
Recently a friend asked me to review her resume before she sent it to a prospective employer. As part of her contact information, she included the url for her blog and her LinkedIn profile. A good idea -- but one that could be taken a step further. Consider these two job hunting tips before you send [...]
Full disclosure: I'm a ghostwriter. I write books, articles, blogs and more that are published under my clients' names. Using a ghostwriter is a smart move for busy executives, professionals and subject matter experts who need to publish material but don't have the time and/or writing skills to do it themselves. One caveat: If you [...]
Recently a Florida high school teacher was suspended for controversial comments he made about same-sex marriage on his personal Facebook page. Pro golfer and ESPN analyst Paul Azingercaught some flak from ESPN for comments he made on Twitter about President Obama’s performance. The high school teacher was reinstated and ESPN is handling the Azinger [...]
A judge in a Florida case has ruled that debt collectors may not use social networking sites to contact debtors, their family or their friends. I found this case interesting in part because I used to write a column for Commercial Law Bulletin (published by the Commercial Law League, an organization of collection, creditors’ rights [...]
All the buzz about social media has made some business owners question the value of email marketing. The fact is that email remains a powerful marketing tool—but like any marketing tool, it must be done well to produce results. Email is the workhorse that can drive other campaigns. For some great stats on why you [...]
Should your business have a Facebook page? That's a question you have to decide based on the type of business and your particular market. Most companies can benefit from a Facebook page, but you need to set it up right. A Facebook basic: Your profile is you as an individual; your page is your company. [...]
Is social media—Facebook, LinkedIn, Twitter, YouTube—a fad or the wave of the future? From a company policy perspective, the answer to that question doesn’t matter. The fact is that you need a social media policy that clearly defines what your employees may and may not say about your operation on social media sites—and you need [...]
