We've talked in other blog posts about how important it is for your slogan or other marketing message to be clear and say what you intend.
Recently a reader sent us a great infographic showcasing the evolution of slogans. It contains some fun trivia as well as lessons for today's marketers.
For example, did you know …
- In 1900, Coca-Cola's slogan was “For headache and exhaustion, drink Coca-Cola”
- In 1903, Pepsi's slogan was “Exhilarating, Invigorating, Aids Digestion”
- Maxwell House has used the same slogan, “Good to the last drop,” for 97 years
- FedEx has had six different slogans since 1978; the current “The world on time” was introduced in 2009
- According to legend, Nike's “Just do it” motto was inspired by a death-row inmate's final words
Click here to see the full infographic.
Jacquelyn Lynn is an inspirational author, ghostwriter, and self-publishing consultant whose credits include more than 45 books, 3,000+ magazine articles, ebooks, blogs, white papers, and more.
Jacquelyn's latest book is Christian Business Almanac: The Ultimate Daily Guide for Kingdom-Driven Entrepreneurs and Leaders.
She is the author of the nonfiction books Simple Facts About Self-Publishing (Second Edition), Words to Work By: 31 devotions for the workplace based on the Book of Proverbs and Finding Joy in the Morning: You can make it through the night as well as the novel Choices (A Joyful Cup Story). With her husband, she is the co-creator of several coloring books for adults and the novelty My Book About series.
Jacquelyn's latest book is Christian Business Almanac: The Ultimate Daily Guide for Kingdom-Driven Entrepreneurs and Leaders.
She is the author of the nonfiction books Simple Facts About Self-Publishing (Second Edition), Words to Work By: 31 devotions for the workplace based on the Book of Proverbs and Finding Joy in the Morning: You can make it through the night as well as the novel Choices (A Joyful Cup Story). With her husband, she is the co-creator of several coloring books for adults and the novelty My Book About series.
Latest posts by Jacquelyn Lynn (see all)
- Don’t Assume Your Audience Knows What You Know - January 13, 2025
- Say or Write What You Want, but Accept the Consequences - December 17, 2024
- Hourly Billing is Dying—May It Rest in Peace - December 11, 2024
