Evolution of Slogans (some fun trivia)

We've talked in other blog posts about how important it is for your slogan or other marketing message to be clear and say what you intend.

Recently a reader sent us a great infographic showcasing the evolution of slogans. It contains some fun trivia as well as lessons for today's marketers.

For example, did you know …

In 1900, Coca-Cola's slogan was “For headache and exhaustion, drink Coca-Cola”
In 1903, Pepsi's slogan was “Exhilarating, Invigorating, Aids Digestion”
Maxwell House has used the same slogan, “Good to the last drop,” for 97 years
FedEx has had six different slogans since 1978; the current “The world on time” was introduced in 2009
According to legend, Nike's “Just do it” motto was inspired by a death-row inmate's final words

Click here to see the full infographic.

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Jacquelyn Lynn

Jacquelyn Lynn is an inspirational author, ghostwriter, and self-publishing consultant whose credits include more than 45 books, 3,000+ magazine articles, ebooks, blogs, white papers, and more.

Jacquelyn's latest book is Christian Business Almanac, scheduled for release in summer 2024.
She is the author of the novel Choices (A Joyful Cup Story) as well as the nonfiction books The Simple Facts About Self-Publishing, Words to Work By: 31 devotions for the workplace based on the Book of Proverbs and Finding Joy in the Morning: You can make it through the night. With her husband, she is the co-creator of several coloring books for adults.

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