Here’s an obvious statement: Our world is radically different than it was just a year and a half ago.
The rapid change that was already the norm in many areas was expanded and accelerated by the pandemic. Among the abundant opportunities and challenges we’re all dealing with today is a special one for writers.
If you’re a nonfiction author who has published books on business, marketing, finance, culture, lifestyle, relationships, etc., it’s time to look at those books with an eye to updating them.
Some books are, of course, timeless. But if your book is more than two years old, it probably contains information or advice that is out of date. What can you do to keep it relevant?
You have two primary options.
- Write a new book.
- Revise your existing book.
A second edition of an existing book can reengage your audience, preserve the information that remains useful, update what has changed, and add new information your readers need.
A good rule of thumb is that at least 20-25 percent new or revised content merits a second edition. If you have more, that’s fine, as long as you’re keeping a substantial portion of the original work.
Keep in mind that producing a second edition takes almost as much work as the original book. Once you’ve reviewed and updated the manuscript, you need to go through all the steps: editing, proofreading, interior design, cover design, marketing, and launch.
Is it worth it? That’s a decision you have to make based on anticipated sales and other benefits a second edition might bring. For example, if your book earns you professional credibility, speaking gigs, and high-paying clients, then you might decide a second edition is a worthwhile investment. Or you might decide to leave your old books alone and write a new one.
Either way, take the time to review your old books. You worked hard to write them and get them on the market; make sure they’re still working for you.
Jacquelyn's latest book is Christian Business Almanac: The Ultimate Daily Guide for Kingdom-Driven Entrepreneurs and Leaders.
She is the author of the nonfiction books Simple Facts About Self-Publishing (Second Edition), Words to Work By: 31 devotions for the workplace based on the Book of Proverbs and Finding Joy in the Morning: You can make it through the night as well as the novel Choices (A Joyful Cup Story). With her husband, she is the co-creator of several coloring books for adults and the novelty My Book About series.
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