Case studies (also referred to as success stories) do something no other type of marketing collateral does: They tell a story of how an actual customer used a product or service to solve a problem – and they tell it from the perspective of the buyer, not the seller.
What makes case studies such a powerful marketing tool is that it’s the customer, not the company, sharing the true story of their personal experience.
The stories told in case studies not only deliver information, they deliver the context and emotion people need so they can remember and act on the information.
Why is this valuable? We are all suffering from information overload. Good stories cut through that noise and help us remember the facts, figures and other details surrounding the story so we have what we need to take action.
It’s just part of the human DNA that we love a good novel, movie or play. We’ll read favorite books or watch films that touch us over and over. And we respond to stories that appeal to our emotions and our capacity for empathy. That’s why case studies play a huge role in the sales process of successful businesses.
It makes good sense to make case studies a key component of your content marketing plan. Have at least five detailed case studies available (along with shorter testimonials and statistics) in case a reporter or prospective customer asks.
Contact us for help in getting your customer case studies and success stories written and produced in an entertaining, engaging format that will help you close deals and grow your company.