Blogging for Business: Why and How to Create Blog Content that Works by Jacquelyn Lynn (cover)Is your blog rich with content you’ve written over the last several years that’s still relevant and valuable?

Use social media to drive fresh eyes to those articles.

Set up a series of social media posts (Facebook, Twitter, LinkedIn, and whatever other platforms your target market uses) with brief snippets of information and a link to those older blogs. Encourage readers to follow the link to read the old blog posts and join in the conversation.

Consider making this a regular type of social media message, maybe with a tag such as Worth Repeating or Flashback. Just be sure the article is not out-dated and the information is still useful.

For more valuable tips like these, check out Jacquelyn Lynn’s ebook, Blogging for Business: Why and How to Create Blog Content that Works (available for immediate download on Amazon).