Taylor Swift is about to become the highest-profile self-published author in the world.

Recently Swift announced plans to release a commemorative book about her record-breaking Eras Tour on Black Friday (Nov. 29, 2024). The book will be sold exclusively at Target. It’s not only a great deal for Target, but it lets Swift retain creative control of the book and maximize her share of the profits.

Two reasons why this might be important to you:

• If you’ve got a Swiftie on your Christmas list, you may want to plan to get a copy of this book.
• If you’ve been thinking about writing and publishing a book, you should definitely consider being your own publisher.

Allow me to take a page from Taylor Swift’s playbook and do some self-promotion. If you’re interested in getting your book published, your first step should be to read Simple Facts About Self-Publishing: What authors and indie publishers need to know to produce a great book.

It’s easier than ever to self-publish a book. But the key to successful self-publishing is to produce a quality book that will delight your audience and meet your goals.

Can you be a successful self-publisher? Probably not on the scale that Taylor Swift will be, but you can do it. However, it takes knowledge, effort and resources.

I wrote Simple Facts About Self-Publishing to give aspiring authors and self-publishers the foundation of information they need to make informed decisions about how to publish their books. In it, I explain:

• The three primary paths to publishing and how to choose the one that will work best for you
• The most common mistakes self-publishers make and how to avoid them
• How to produce a book that will look as good or better than the ones from top traditional publishers
• How to identify and protect your book
• Why and how to self-publish a previously published book
• How to find the best service providers to help you write, produce, and publish your book
• What resources are available to support indie publishers and how to find them
• How to use your book as a marketing tool
• How to evaluate a hybrid or partner publishing company
• And much more!

Will your self-published book sell as many copies as Taylor Swift’s book will? Probably not, but it can share your message with someone who needs it and effectively promote you and your business.

Maybe it’s time for you to join the ranks of successful self-published authors. Let me know if I can help.

Simple Facts About Self-Publishing (Second edition) is available through your favorite online bookseller.
Paperback $14.95    |    Ebook $7.95

Amazon

Barnes & Noble, Apple Books, Rakuten kobo