Adult coloring books are for more than just coloring.
When I first suggested to Jerry that we collaborate on a coloring book for adults, he thought it was a crazy idea. He hadn’t heard about how popular the adult coloring book trend had become, but—good husband that he is—he was willing to humor me.
He’s been pleasantly surprised at the overwhelmingly positive reaction we’ve had to Christian Meditations Vol. 1: Faith Works Adults Coloring Book. So we are, of course, working hard to produce more coloring books in the Christian Meditations series as well as developing other series.
So why do I say that these books are for more than just coloring?
Beyond the personal benefits of coloring (reduce anxiety and stress, relax, increase focus, spark creativity, some health-related therapies, and more), there are some interesting business benefits.
Coloring Books as a Marketing Tool
Use coloring books as an innovative giveaway instead of mugs, scratchpads, calendars and similar items. How?
Buy bulk quantities of coloring books and brand them with your company information either by attaching a label or contacting the publisher to print a special run. We’d be happy to discuss customizing the cover or the inside front or back pages of any of our books to promote your product or service.
Create your own coloring book with images of your product, your people or other scenes related to your business. Use those pictures and add accompanying text to show your customers or prospects the solutions you offer. We can help you do that, as well.
Coloring Books as a Customer Service Tool
If your business is one where customers have to spend time waiting (such as attorneys, healthcare and other professional service providers, automotive service, and so on), stock your waiting room with appropriately-themed coloring books and colored pencils.
When your customers are enjoying themselves, they are less likely to be irritated at having to wait. Just be sure someone is responsible for maintaining the supplies.
Coloring Books as a Publicity Tool
There are so many ways to use coloring books to drum up publicity for your business. Joan Stewart, The Publicity Hound, lists some great ideas in her blog, “Adult Coloring Book Craze Offers Publicity Opps Galore.”
Coloring books for grown-ups have become a big business—and a big business tool. How could your company use them? Share in the comments below.
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She is the author of Words to Work By: 31 devotions for the workplace based on the Book of Proverbs and Finding Joy in the Morning: You can make it through the night. She is also the co-creator of several coloring books for adults.