There’s a lot to think about when you’re building a website—design, functionality, content, marketing and more. There are a few elements your web developer might not think of but your lawyer will. Suzanne D. Meehle I recently had the opportunity to talk with small business attorney Suzanne D. Meehle about how to make [...]
I love a bargain. Who doesn’t? Although it may sound good, “free” isn’t always the best deal. In fact, it’s not always even a good deal. Recently I was watching an online training that is part of the benefits of my paid membership in the Social Media Marketing Society. The presenter was sharing some tools, [...]
I’m in the mood to rant … A while back, someone I didn’t know sent me a friend request on Facebook. When I get those requests, I check out the individual’s profile to see who they are, what they do, what kinds of things they post and if we have any friends in common, and [...]
Our slogan is Create! Teach! Inspire! So when we saw the infographic below that Grammarly created in honor of World Teachers' Day (Oct. 5) we had to share it. Do you remember a special teacher who had a big impact on your life? We do. Jerry's mother was a teacher. I fondly remember Mrs. Parks, who not only my [...]
The first rule of marketing is to go where your customers are. Meet them on their own turf. And what better way to do that than to get on their smartphone with a mobile app? When someone downloads your mobile app, they’ve essentially agreed to take you (well, not you personally, but your company [...]
During her sermon this past Sunday, our pastor mentioned that, surprisingly, the infamous Westboro Baptist Church was not on the side of Kim Davis, the Kentucky clerk of court who went to jail for refusing to issue marriage licenses. (You can click here to see the sermon—it’s a meaningful message on religious favoritism.) Westboro’s reason [...]
Most people in business these days are, to some degree, business writers. If you send emails, make notes in an employee’s or customer’s file, compose formal memorandums or casual notes, prepare reports or do any of a number of other work-related tasks that require putting words together in a coherent written sentence, you’re writing. And [...]
You’ve probably heard the adage, “don’t give away the store,” but when it comes to professional service providers (attorneys, accountants, coaches, consultants and the like), being generous with information on your website and through social channels is a great way to grow your business. Davina Frederick, J.D. Is it a case of the more [...]
We live in a celebrity-obsessed culture. Thanks to that, celebrities have made millions of dollars pitching various products. But do you need one pitching yours? I’m writing this as the case of Jared Fogle and Subway is in the news. Fogle didn’t start out as a celebrity. The ex-Subway spokesperson achieved his celebrity status by [...]
What Should Employers Do to Help Grieving Employees? It’s not realistic to expect that employees can leave the impact of personal tragedies at home. The effects of death, divorce, accidents, serious illness, or other personal crises frequently carry over into the workplace and must be dealt with. Even the most compassionate supervisors might find themselves [...]
