Inspiration: What are You Dreaming?
You are living the life of your dreams today — what are you dreaming?
Newsjacking Creates Thought Leaders
One of the most effective ways to position yourself as an expert, generate media coverage and increase your social media engagement is a technique known as newsjacking. It’s a process by which you inject yourself into breaking news in real-time. Have you ever wondered where media outlets find the sources they quote? In most cases, [...]
Your Writing Skills Can Affect Your Income
I'm always amazed when I hear people say things like, "I can't spell" or "I'm a terrible writer" — especially when they seem to say it with so much pride! Of course, we can't all be professional writers, but writing skills count in most careers. The folks at Grammarly (one of my favorite websites and [...]
What Color is Your Shirt?
Here’s an interesting bit of trivia that was in a marketing email I just received: Did you know that in the original Star Trek series 59 crew members were killed in action and 73% of them were wearing red shirts? Might want to avoid wearing red shirts -- or standing next to someone else who [...]
Allen West: Do You Know What Your Social Media Team is Posting?
Allen West (and other public figures): Do you know what your social media team is posting? I'm a conservative and I follow a lot of well-known conservatives (and a few liberals, too) on social media. I know that most of their posts are actually made by staffers, not by the public figures themselves. I also understand [...]
Teach Your Readers How to Whitelist Your Email Address
Email marketing can be powerful -- but only if your readers know how to whitelist your email address so they receive your messages. In my blog "Do You Check Your Spam Folder?", I suggested that it's a good idea to periodically take a look at what your email system is reading as junk to be sure [...]
Evolution of Slogans (some fun trivia)
We've talked in other blog posts about how important it is for your slogan or other marketing message to be clear and say what you intend. Recently a reader sent us a great infographic showcasing the evolution of slogans. It contains some fun trivia as well as lessons for today's marketers. For example, did you [...]
Is Digital Life Eternal?
Recently Jerry and I were featured in an article about what happens to digital assets after we die. Orlando Sentinel writer Kate Santich was reporting on Florida State Sen. Dorothy Hukill’s proposed legislation to deal with digital life after death. Click here to read the article and see the video online; click here to see a [...]
Are You Blocking Your Content?
If you’re going to invest in creating great content, why would you block people from seeing it? This is as much of a rant as it is advice. I get really annoyed when I respond to a content offer and then can’t get to it because it’s blocked by a bunch of pop-ups (either [...]
Great Teachers Inspire!
Be a great teacher who inspires with superior content and information products.