Is it possible to avoid spam?
Sadly, I don't think so.
One of the reasons I had my website redesigned recently was to integrated my blog with my primary site for greater search engine optimization. It worked. More people are finding and visiting my site–and more spammers are leaving comments filled with links on my posts.
Fortunately, my web designer was able to tweak the spam controls so most of those comments go straight to the spam category and I don't have to deal with them. I know I'm risking not seeing a legitimate comment, but that's a choice I'm making to avoid having to spend time every day sifting through the junk.
Yesterday, Gerhard Gschwandtner, founder and publisher of Selling Power magazine, provided a good laugh about the issue of blog comment spam. Read his blog: “It Is Time To Shame Spammers Publicly!” I doubt that it's going to solve the problem, but I'm cheering Gerhard for his effort.
On a serious note: If someone promises to increase your search engine rankings by providing you with a vast quantity of backlinks in a short amount of time, they're more than likely spammers. If you have a legitimate business and a legitimate website, your best approach is a legitimate search engine marketing strategy.
When you have something of value to offer, such as a link to another blog post or a site with relative information, you'll find that most bloggers welcome both text and links in their comments. Yes, this is a time-consuming way to build your site's rank, but it works and you'll never be subjected to public shame because of it.
Jacquelyn's latest book is Christian Business Almanac: The Ultimate Daily Guide for Kingdom-Driven Entrepreneurs and Leaders.
She is the author of the nonfiction books Simple Facts About Self-Publishing (Second Edition), Words to Work By: 31 devotions for the workplace based on the Book of Proverbs and Finding Joy in the Morning: You can make it through the night as well as the novel Choices (A Joyful Cup Story). With her husband, she is the co-creator of several coloring books for adults and the novelty My Book About series.
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