Most people in business these days are, to some degree, business writers. If you send emails, make notes in an employee’s or customer’s file, compose formal memorandums or casual notes, prepare reports or do any of a number of other work-related tasks that require putting words together in a coherent written sentence, you’re writing. And [...]
International Literacy Day was Sept. 8. To help raise awareness of the importance of literacy, our friends at Grammarly (the source for some of the best shares on Facebook) produced the following infographic with literacy statistics from around the world. In the U.S., 32 million adults (14 percent of the population) can't read — and 19 [...]
You’ve probably heard the adage, “don’t give away the store,” but when it comes to professional service providers (attorneys, accountants, coaches, consultants and the like), being generous with information on your website and through social channels is a great way to grow your business. Davina Frederick, J.D. Is it a case of the more [...]
We live in a celebrity-obsessed culture. Thanks to that, celebrities have made millions of dollars pitching various products. But do you need one pitching yours? I’m writing this as the case of Jared Fogle and Subway is in the news. Fogle didn’t start out as a celebrity. The ex-Subway spokesperson achieved his celebrity status by [...]
What Should Employers Do to Help Grieving Employees? It’s not realistic to expect that employees can leave the impact of personal tragedies at home. The effects of death, divorce, accidents, serious illness, or other personal crises frequently carry over into the workplace and must be dealt with. Even the most compassionate supervisors might find themselves [...]
“Heaven is blessed with perfect rest but the blessing of earth is toil.” – Henry van Dyke “The work of Beethoven and the work of a charwoman become spiritual on precisely the same condition, that of being offered to God. This does not, of course, mean that it is for anyone a mere toss-up [...]
How do you get ideas for things to write about? One of the biggest challenges content marketers and producers of other types of information products face is coming up with fresh material. I have found a great way to get ideas is to listen to what people around you are saying when you’re in public [...]
Hire a Ghostwriter to Write Your Articles and Books One of the ways celebrities add to their fame and fortune is by writing a book—but very few of them actually do the writing themselves. They hire ghostwriters who, in addition to having the talent to write, also have the temperament to work with demanding clients [...]
Finding a Ghostwriter Once you've determined that you need a ghostwriter, how do you find one? If you know someone who has written a book that you like, ask if a ghostwriter was used and, if so, who it was. It’s possible that the named author will even make an introduction. Another option is to [...]
Evaluating a Prospective Ghostwriter or Collaborator What should you look for in a ghostwriter or collaborator? First and most important, you want someone with good writing skills. Yes, there are plenty of people out there who call themselves ghostwriters who can’t write, so ask to see writing samples from the writers who are candidates for [...]
