Do you use content that you did not create on your blog, website or elsewhere? By content, we mean articles and other copy; photographs and other types of images; audio; video and so on. If any of your content is not original, you need to be sure you have the right to use it. If you [...]
Have you ever landed on a website and found information that’s out of date or inconsistent, links that don’t work or images that don’t display? Could there be pages like that on your website? Most business websites these days reflect the rapidly-changing environment in which we operate. New content gets added and old material doesn’t [...]
I love a bargain. Who doesn’t? Although it may sound good, “free” isn’t always the best deal. In fact, it’s not always even a good deal. Recently I was watching an online training that is part of the benefits of my paid membership in the Social Media Marketing Society. The presenter was sharing some tools, [...]
We live in a celebrity-obsessed culture. Thanks to that, celebrities have made millions of dollars pitching various products. But do you need one pitching yours? I’m writing this as the case of Jared Fogle and Subway is in the news. Fogle didn’t start out as a celebrity. The ex-Subway spokesperson achieved his celebrity status by [...]
What Should Employers Do to Help Grieving Employees? It’s not realistic to expect that employees can leave the impact of personal tragedies at home. The effects of death, divorce, accidents, serious illness, or other personal crises frequently carry over into the workplace and must be dealt with. Even the most compassionate supervisors might find themselves [...]
Cancel that Sales Meeting -- Hold Sales Training Sessions Instead The difference between sales training and sales meetings can mean an increase in sales performance Instead of holding regular sales meetings, consider holding sales training classes instead. And instead of having your sales manager conduct the classes, have the salespeople themselves take turns doing it. [...]
Retirement is a major transition for employees and a large expense for employers, so it deserves attention. We often think of retirement as “the golden years.” It can be—for those who have planned well for the social, emotional, physical, and financial changes that take place. Those who fail to plan may find that the gold [...]
It’s every employer’s worst nightmare: an employee is injured or killed at work. Industrial accidents, or even an employee who has a heart attack and dies while on the job, are traumatic situations for both co-workers and family members. Worse still are homicides that occur in the workplace. Could it happen at your company? Consider these [...]
When Buying for Your Business, Terms are as Important as Product Price Price negotiations are usually a critical part of the purchasing process, but price is not the only issue to consider when you’re working out a vendor agreement. Beyond the cost of the item itself, look at quantity discounts, add-ons (such as freight and [...]
So you’ve decided to take your business to the next level by joining a coaching or mentoring program with a real estate guru. Having mentored people for over 10 years, I have a few suggestions on what you should ask before joining any coaching program. 1. Are you coaching with the guru himself, or [...]
