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Business & Management

Why You Need an Efficient File Naming Protocol

If you share any type of files with anyone for any reason, you need an efficient file naming protocol. Okay, I confess I just re-read that, and it made me yawn. But even though this sounds like a boring, geeky topic, stay with me. It’s important. A file naming protocol is the system you use [...]

By |2020-08-08T16:15:35-04:00April 30th, 2014|Business & Management, Communications, Jacquelyn Lynn, Technology|Comments Off on Why You Need an Efficient File Naming Protocol

Is Your LinkedIn Profile Current?

Is the information on your LinkedIn profile up-to-date? By Jacquelyn Lynn Earlier today I was on LinkedIn sending a connection request and, after I hit "send," got the usual list of people I might know and want to connect with. Scanning the list, I did see some people I know and a number of others [...]

By |2015-09-04T17:21:06-04:00December 10th, 2013|Business & Management, Jacquelyn Lynn, Sales, Marketing, Public Relations, Social Media|Comments Off on Is Your LinkedIn Profile Current?

Get Results: Take Control of Every Aspect of Your Life

Ever feel like your life is careening out of control? Or maybe just that you could get so much more done if you only had time to get organized (or just stopped spending so much time on social media)? If you've ever dabbled in real estate, you're familiar with the term "highest and best use," [...]

By |2020-07-12T11:18:08-04:00July 26th, 2013|Attitude and Motivation, Business & Management, Jacquelyn Lynn|Comments Off on Get Results: Take Control of Every Aspect of Your Life

Networking Tip: Make an introduction

Have you ever been in a networking situation where you're feeling a bit stuck for conversation? You’re in a crowd, you’ve introduced yourself to someone and neither one of you seems to have anything else to say? Or you want to learn more about a person you've just met, but you're looking for a [...]

By |2023-08-23T17:30:13-04:00October 15th, 2012|Business & Management, Jacquelyn Lynn, Sales, Marketing, Public Relations|Comments Off on Networking Tip: Make an introduction

Political Campaigns as Customers: Big Market, Big Risk

Political campaigns around the country will spend billions of dollars buying the goods and services necessary (and maybe not necessary but stuff they buy anyway) to get their candidates elected. We hear daily how much the candidates are spending and it’s not just on advertising. Campaigns buy other promotional items, food, transportation, computers, communication equipment, [...]

By |2020-01-08T15:53:29-05:00August 8th, 2012|Business & Management, Jacquelyn Lynn|Comments Off on Political Campaigns as Customers: Big Market, Big Risk

Are You Prepared to Grow? Ten Tips to be Ready for Success

You have contingency plans in place for when things go wrong, but what will you do when things go right – or better than right? What will you do when your performance exceeds your expectations? Companies that experience rapid and unexpected growth often stumble. Here’s how to be sure that doesn’t happen to you: [...]

By |2023-08-23T17:01:40-04:00July 24th, 2012|Business & Management, Communications, Customer Service, Jacquelyn Lynn, Sales, Marketing, Public Relations|Comments Off on Are You Prepared to Grow? Ten Tips to be Ready for Success

May I present? The right way to do business introductions

Business is about relationships, and relationships begin with introductions. The good news is that the old social rules about gender  and age don't apply to effective introductions in today's online and offline business world. These days, it's all based on precedence. In other words, rank rates. When you perform an introduction, the "less important" [...]

5 Mistakes that Make Networking Events a Waste of Time

Earlier this week, I attended Spark and Hustle, a conference targeted to women business owners created by Tory Johnson. The speakers were high-energy with great stories and valuable information and ideas. The attendees were primarily women entrepreneurs who were there to get ideas and strategies for their businesses. Tory is on a 20-city tour, so [...]

Marketing and Growth Essential: Know Your Customer

To create an effective marketing campaign that will drive growth in your company, you have to know your customer -- and that sounds a lot easier than it is. There are two angles to the issue of knowing your customer. 1. Have a clear picture of your prospective customers. 2. Have a clear picture of [...]

Why You Need Written, Detailed Contracts – Even with People You Trust

Last November, I went to small claims court and sued a lawyer for non-payment. After some wrangling, we settled with both of us feeling ripped off. In retrospect, we could have avoided all the ugliness – and perhaps even still be working together – if we had written and both signed a contract that [...]

By |2023-07-14T17:22:59-04:00May 7th, 2012|Business & Management, Ghostwriter - Ghostwriting, Jacquelyn Lynn|Comments Off on Why You Need Written, Detailed Contracts – Even with People You Trust
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