A small book can be a big marketing tool. Learn how: Do you have information to share that is more than an article but less than a typical 200- or 300-page book? Consider turning that into a small book. Small books are exactly that—short, small books that address a narrow topic. They’re typically quick to [...]
Have you ever been embarrassed by a mistake in an email you sent? Whether you’re creating marketing emails that go out to thousands of people, writing business emails that go individually or in small groups to colleagues and clients, or just emailing to your family and friends, accuracy and clarity are essential for effective communication. [...]
In these days of email, social media and texting, we probably communicate more in writing than we did a few decades ago when we had to actually speak with each other because there was no immediate alternative. At the same time, our spelling and grammar skills seem to be on the decline. Whether it’s a [...]
Do you use content that you did not create on your blog, website or elsewhere? By content, we mean articles and other copy; photographs and other types of images; audio; video and so on. If any of your content is not original, you need to be sure you have the right to use it. If you [...]
If you can send an email, you can easily learn how to set up a blog. Of course, if you have a web developer or designer who can do it for you, you’ll save a lot of time and may end up with a more attractive site. But either way, choose a platform that you understand and [...]
You’ve probably heard the adage, “don’t give away the store,” but when it comes to professional service providers (attorneys, accountants, coaches, consultants and the like), being generous with information on your website and through social channels is a great way to grow your business. Davina Frederick, J.D. Is it a case of the more [...]
How do you get ideas for things to write about? One of the biggest challenges content marketers and producers of other types of information products face is coming up with fresh material. I have found a great way to get ideas is to listen to what people around you are saying when you’re in public [...]
Evaluating a Prospective Ghostwriter or Collaborator What should you look for in a ghostwriter or collaborator? First and most important, you want someone with good writing skills. Yes, there are plenty of people out there who call themselves ghostwriters who can’t write, so ask to see writing samples from the writers who are candidates for [...]
What a Ghostwriter Is – and Isn’t A ghostwriter is just what the title says: a writer who is not visible to the public. Ghostwriters are not editors, literary agents or publishers. Good ghostwriters will ask you about the market for your book, articles or blog so that they can write to the correct audience, [...]
You’ve got a great idea for a book but don’t have the time or the skills to write it yourself You know you should be blogging but you’re too busy to do it regularly and effectively You’d like to produce information products but aren’t able to get them organized and written You know content marketing [...]
