Can Publishing on Medium Help Grow Your Business? Take this quiz and find out Would you like to put the content that’s currently on your website in front of 100 million readers? Do you have old content on your website that you’d like to update and share with a larger audience? Are you looking [...]
Full disclosure: We have affiliate relationships with a lot of companies, and you’ll find links to their products on our website. These are products we use and companies we are proud to endorse. At present, we don’t accept paid advertising. And we don’t include links to products we don’t use and recommend. Recently we received [...]
Can You Really Blog a Book? The often-heard advice goes like this: Start blogging and after you’ve written a sufficient number of blog posts, combine them into a book. Sounds easy, doesn’t it? It’s not. Full disclosure: I’ve suggested this approach to people who want to write a book without hiring a ghostwriter but find [...]
A small book can be a big marketing tool. Learn how: Do you have information to share that is more than an article but less than a typical 200- or 300-page book? Consider turning that into a small book. Small books are exactly that—short, small books that address a narrow topic. They’re typically quick to [...]
Have you ever been embarrassed by a mistake in an email you sent? Whether you’re creating marketing emails that go out to thousands of people, writing business emails that go individually or in small groups to colleagues and clients, or just emailing to your family and friends, accuracy and clarity are essential for effective communication. [...]
In these days of email, social media and texting, we probably communicate more in writing than we did a few decades ago when we had to actually speak with each other because there was no immediate alternative. At the same time, our spelling and grammar skills seem to be on the decline. Whether it’s a [...]
Do you use content that you did not create on your blog, website or elsewhere? By content, we mean articles and other copy; photographs and other types of images; audio; video and so on. If any of your content is not original, you need to be sure you have the right to use it. If you [...]
If you can send an email, you can easily learn how to set up a blog. Of course, if you have a web developer or designer who can do it for you, you’ll save a lot of time and may end up with a more attractive site. But either way, choose a platform that you understand and [...]
You’ve probably heard the adage, “don’t give away the store,” but when it comes to professional service providers (attorneys, accountants, coaches, consultants and the like), being generous with information on your website and through social channels is a great way to grow your business. Davina Frederick, J.D. Is it a case of the more [...]
How do you get ideas for things to write about? One of the biggest challenges content marketers and producers of other types of information products face is coming up with fresh material. I have found a great way to get ideas is to listen to what people around you are saying when you’re in public [...]
