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Content Marketing

Are You Subscribed to Your Own List?

Do you receive the marketing emails your company sends out? Do you open them, look at the design through the eyes of your customers, check the offers and the links, even place the occasional order or put in a help request? If you don’t, you should. You may be thinking that you pay other people [...]

By |2014-10-04T12:27:56-04:00October 8th, 2014|Communications, Content Marketing, Jacquelyn Lynn, Sales, Marketing, Public Relations|Comments Off on Are You Subscribed to Your Own List?

How Often Should You Blog?

How frequently should you blog? The short answer is: As often as you need to. How often you post will depend on your goals and resources. When it comes to content, you should always choose quality over quantity. The question is: What sort of posting schedule can you meet with the financial and time resources [...]

By |2019-11-07T17:52:55-05:00September 23rd, 2014|Content Marketing, Jacquelyn Lynn|Comments Off on How Often Should You Blog?

13 Ways to Repurpose Blog Content

You’re creating great blog content, but is it working as hard for you as it could? Maximize your investment in your blog by using your content in other formats and platforms. Here are 13 ways to repurpose your content: 1. Combine several blog posts to create an ebook, white paper, special report or user guide. [...]

By |2019-12-30T11:58:10-05:00September 5th, 2014|Content Marketing, Jacquelyn Lynn, Sales, Marketing, Public Relations|Comments Off on 13 Ways to Repurpose Blog Content

Fall is Almost Here – Are You Ready for Summer?

On August 31, I received an email from Home Depot with the subject line: Is Your A/C System Ready for Summer? Really? My A/C system has been working overtime for months. And the email offered Labor Day savings – on summer A/C service? The end of summer is almost here. Maybe they're getting a head [...]

By |2014-09-16T10:35:30-04:00September 3rd, 2014|Communications, Content Marketing, Jacquelyn Lynn, Sales, Marketing, Public Relations|Comments Off on Fall is Almost Here – Are You Ready for Summer?

Use Social Media to Breathe Life Into Old Blog Posts

Is your blog rich with content you've written over the last several years that's still relevant and valuable? Use social media to drive fresh eyes to those articles. Set up a series of social media posts (Facebook, Twitter, LinkedIn, and whatever other platforms your target market uses) with brief snippets of information and a link [...]

By |2024-01-03T15:58:53-05:00August 30th, 2014|Content Marketing, Jacquelyn Lynn, Social Media|Comments Off on Use Social Media to Breathe Life Into Old Blog Posts

Should You Correct a Blog Post?

We all know that the fastest way to find a mistake in something you've written is to publish it. As much as I preach proofreading, I'm well aware that mistakes will slip through. And sometimes what you write is accurate when you publish it but may change later. So the question is: Should you make corrections [...]

By |2019-11-07T17:12:35-05:00July 12th, 2014|Communications, Content Marketing, Jacquelyn Lynn, Sales, Marketing, Public Relations|Comments Off on Should You Correct a Blog Post?

Send a Test Email and Proofread It – Part 2

Recently I wrote a post suggesting that you proofread your marketing emails by sending test messages to people on your team and having them check every element of the email before you blast it out to your entire list. Laplink Software is a good company that offers quality products and support, but here's a screenshot [...]

By |2018-10-19T15:35:22-04:00May 30th, 2014|Content Marketing, Jacquelyn Lynn, Sales, Marketing, Public Relations|Comments Off on Send a Test Email and Proofread It – Part 2

Do Your Content File Names Work for You?

Recently I wrote about the importance of a consistent file naming protocol to keep track of digital documents and manage work flow. That advice applies to internal files; you should consider a different approach to naming the content files your customers and prospects are going to receive. If your content marketing strategy includes distributing information [...]

By |2018-02-26T17:17:41-05:00May 13th, 2014|Content Marketing, Jacquelyn Lynn, Sales, Marketing, Public Relations|Comments Off on Do Your Content File Names Work for You?

Are Mistakes in Marketing Copy Acceptable?

Does correct punctuation and capitalization matter in marketing copy? Years ago, I worked with a large company that had a team of creative people–several designers and writers who all contributed their particular expertise. I wrote information content for this client (books, blogs, articles). The lead marketing writer often said the difference between what he did [...]

By |2020-01-08T15:48:57-05:00April 26th, 2014|Content Marketing, Jacquelyn Lynn, Sales, Marketing, Public Relations|Comments Off on Are Mistakes in Marketing Copy Acceptable?

Send a Test to Proofread Before Sending to Your Entire List

We all know the fastest way to find a mistake is to hit "send" or "publish" (or whatever means "too late now!"). If you're sending out messages using an email marketing service (I like and recommend MailerLite), send yourself and at least one other person on your team a test email so you can check [...]

By |2020-01-08T15:51:21-05:00March 17th, 2014|Communications, Content Marketing, Jacquelyn Lynn, Sales, Marketing, Public Relations, Social Media|Comments Off on Send a Test to Proofread Before Sending to Your Entire List
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