There are some good reasons why you should not “like” a Facebook page just because a friend asks you to. I have more friends on my personal Facebook page than I have people who have “liked” my business pages, and that’s okay. I’m also “friends” on Facebook with a lot of people I’ve never met [...]
During one of my presentations on blog content strategies, the question of whether to date-stamp blog content was raised. One person said that she did not include the date on her articles so that readers wouldn’t realize how infrequently she posted. Now, that raises the question of how many readers you’re likely to have (or [...]
Your blog is a tremendous content marketing tool. Guest blogging puts your blog on steroids. The two ways to benefit from guest blogging are: Get your blogs (articles) published on other sites Publish the work of guest authors on your site You as a guest blogger The major benefits of getting your articles published [...]
A key challenge many content marketers face is that the information they want to share is complex and not always easy to explain in short blogs and sound bites – but if they can’t create those quick, easily-understood pieces, they have trouble capturing an audience willing to invest the time in learning more and [...]
One of the more effective but labor-intensive content marketing and search engine optimization (SEO) strategies is to comment on blogs and leave a link back to your own website. Of course, a lot of people comment on blogs simply because they want to engage in the conversation. Most bloggers welcome comments, regardless of the poster’s [...]
While I’m active on Twitter, I don’t claim to be an expert on the social media platform. Even so, there are some things that even non-experts ought to know not to do with Twitter’s direct message feature, such as: 1. Sending boring automatic direct messages, particularly “thanks for following.” Yes, I know the social media [...]
Recently I had the opportunity to attend Meir Ezra’s Genius in Business Tour, which is an information-packed two-day event held around the country. One of the concepts Meir discussed was that in life, as well as in business, there are four types of exchange: Criminal, when one party takes without compensating the other. Essentially, [...]
Among all the new, jazzy content marketing tools that are available, blogs remain the foundation, the workhorse, the launchpad for everything else you do. Important reasons to blog include: Search engine optimization (SEO) Reputation management Thought leadership Education Building lists All good reasons that will result in increased sales. But the biggest challenge for bloggers [...]
Inner Voice: Unlock Your Purpose and Passion by Russ Whitney (Hay House, 2013) will be available Sept. 23 The night before he left for the retreat in Hawaii, Russ Whitney called me. He told me he wouldn’t be available for a while because he was going to have a heart transplant. He’d been drinking and [...]
Most bloggers want comments on their posts, and for good reason. Comments are excellent gauges of reader engagement and great sources of future content ideas. They also have a positive impact on site ranking. So why make it hard for people to comment on your blog? Several years ago, I wrote a book, Words to [...]
