In this Grammar Tip, we’re going showcase two words that sound alike but are often mixed up. And I’ll give you some tips so you won’t mix them up again. The English language is full of grammar exceptions, and the specific one that applies in the case of when to use IT’S and when to [...]
In this Grammar Tip, we’re going to cover the difference between plural and possessive proper nouns. A proper noun is a name used for a particular person, place or thing and it begins with a capital letter. Nouns that name general things are common nouns. Plural means more than one. The general rule to make [...]
A small book can be a big marketing tool. Learn how: Do you have information to share that is more than an article but less than a typical 200- or 300-page book? Consider turning that into a small book. Small books are exactly that—short, small books that address a narrow topic. They’re typically quick to [...]
You may not realize how many figures of speech we use today come from the Bible. I’m understandably fascinated by language. It’s the primary tool of my craft. What I find especially intriguing are those phrases we use that don’t always make sense but we all seem to know what they mean—phrases like “by the [...]
Have you ever thought about the people you know who consistently show strength and resilience in the face of seemingly insurmountable challenges? About the people who somehow manage to enjoy incredible peace during some of life’s toughest times? About how they do it and what they have in common? When I found myself reflecting on [...]
Do you have a video marketing strategy? If you don’t, you should. According to Hubspot (makers of inbound marketing software), video should play a central role in your outreach and campaign efforts. More than half (54%) of consumers want to see videos from brands they support in comparison to email newsletters (46%). Hubspot’s research also [...]
You want to know as soon as possible if they’re safe, but why should you never try to call a loved one who is in an active shooter situation? Because that could get them killed. In news stories following the tragic mass shooting at Marjory Stoneman Douglas High School in Parkland, Florida, worried parents talked [...]
I would love for one (or more) of our videos to “go viral” but I’m not willing to put anyone at risk of physical harm to do that. And when someone needs help, my first thought is to help—not to video. We’ve all seen plenty of stupid stunt videos. That’s not what prompted this rant. [...]
Do photographers really get a kick out of suing people? Of course not. But they deserve to be paid for their work. If you use their images without permission or compensation, you might get sued. Photographer John Aldred posted a great blog on diyphotography.net about an “internet entrepreneur” who seems to think that artists put [...]
The statement was insulting, even cruel. Then the person who said it smiled and added, “Just kidding.” Do you know people who do that? We all do—in fact, I have several of them I regularly encounter in business, socially and even in church. And I don’t think they’re kidding. For whatever reason, they feel compelled [...]
