Facebook groups are a great way to cut through the newsfeed clutter and engage in a meaningful way with your fans on Facebook. Benefits of having a Facebook group include: Any user can start a Facebook group on any topic. This makes groups a great resource not only for marketing but for internal business [...]
We don’t do a lot of book reviews on this site, primarily because we don’t have time to write them. But occasionally we find a book we feel compelled to make the time to share. You Will Be Made to Care: The War on Faith, Family and Your Freedom to Believe by Erick Erickson and [...]
We regularly ask our readers to review our books. Reviews are important for a number of reasons. Not only do they increase sales, they improve the books' ranking with online bookseller sites like Amazon. We understand that many people find writing a book review difficult, so we’re providing these tips for writing reviews that will [...]
Looking for love on Valentine's Day? Good grammar may help. If you're single and looking for a mate on an online dating site, be aware that the writing skills people display in their online dating profiles affect their chances of finding romance. Our friends at Grammarly partnered with the online dating website eHarmony to find [...]
Your profile picture is one of the most important elements of your online presence. There may be plenty of photos of you floating around, but your profile picture is the one that’s going to get the most views. It’s the one that most people see first—and most often. What does it say about you? Does [...]
When your customers complain, be sure you understand what they want before you take action. I recently downloaded a free digital product. I absolutely understood that the source was going to try to sell me more products—and that’s fine. But in the first few days after I downloaded the product, I was inundated with emails [...]
You’ve heard the popular Vince Lombardi quote: “Winners never quit and quitters never win.” That’s meant to encourage perseverance, but it’s not always true. Sometimes quitting can make you a winner. Here are seven things you could quit right now that will make your life happier, richer and far more fulfilling: Quit doing things that [...]
Authors are getting smarter and avoiding publishing scams. On Dec. 31, 2015, a small blurb in Publishers Weekly announced that Penguin Random House sold its Author Solutions division to a private investment firm. Author Solutions is a major subsidy publisher and is the parent company of AuthorHouse, iUniverse, Trafford Publishing, Wordclay, Xlibris and Booktango. Author [...]
Our company email that went out on the Wednesday between Christmas and New Year’s was a brief summary of some of our key accomplishments for 2015 and a preview of what we have planned for 2016. Here’s what that email said: As 2015 draws to a close, we want to thank you for being part [...]
If you can send an email, you can easily learn how to set up a blog. Of course, if you have a web developer or designer who can do it for you, you’ll save a lot of time and may end up with a more attractive site. But either way, choose a platform that you understand and [...]
