You’ve probably heard the adage, “don’t give away the store,” but when it comes to professional service providers (attorneys, accountants, coaches, consultants and the like), being generous with information on your website and through social channels is a great way to grow your business. Davina Frederick, J.D. Is it a case of the more [...]
What Should Employers Do to Help Grieving Employees? It’s not realistic to expect that employees can leave the impact of personal tragedies at home. The effects of death, divorce, accidents, serious illness, or other personal crises frequently carry over into the workplace and must be dealt with. Even the most compassionate supervisors might find themselves [...]
How do you get ideas for things to write about? One of the biggest challenges content marketers and producers of other types of information products face is coming up with fresh material. I have found a great way to get ideas is to listen to what people around you are saying when you’re in public [...]
Hire a Ghostwriter to Write Your Articles and Books One of the ways celebrities add to their fame and fortune is by writing a book—but very few of them actually do the writing themselves. They hire ghostwriters who, in addition to having the talent to write, also have the temperament to work with demanding clients [...]
Finding a Ghostwriter Once you've determined that you need a ghostwriter, how do you find one? If you know someone who has written a book that you like, ask if a ghostwriter was used and, if so, who it was. It’s possible that the named author will even make an introduction. Another option is to [...]
Evaluating a Prospective Ghostwriter or Collaborator What should you look for in a ghostwriter or collaborator? First and most important, you want someone with good writing skills. Yes, there are plenty of people out there who call themselves ghostwriters who can’t write, so ask to see writing samples from the writers who are candidates for [...]
What a Ghostwriter Is – and Isn’t A ghostwriter is just what the title says: a writer who is not visible to the public. Ghostwriters are not editors, literary agents or publishers. Good ghostwriters will ask you about the market for your book, articles or blog so that they can write to the correct audience, [...]
You’ve got a great idea for a book but don’t have the time or the skills to write it yourself You know you should be blogging but you’re too busy to do it regularly and effectively You’d like to produce information products but aren’t able to get them organized and written You know content marketing [...]
Cancel that Sales Meeting -- Hold Sales Training Sessions Instead The difference between sales training and sales meetings can mean an increase in sales performance Instead of holding regular sales meetings, consider holding sales training classes instead. And instead of having your sales manager conduct the classes, have the salespeople themselves take turns doing it. [...]
If you think direct mail marketing is a dinosaur, you may be right – but it’s a dinosaur that is roaring back to life and proving itself more effective than ever. Recently I had the opportunity to talk with Sarah A. Jolie, president of the Hensley Company, a mail service firm based in Chicago. She shared [...]
