There’s a lot to think about when you’re building a website—design, functionality, content, marketing and more. There are a few elements your web developer might not think of but your lawyer will. Suzanne D. Meehle I recently had the opportunity to talk with small business attorney Suzanne D. Meehle about how to make [...]
I love a bargain. Who doesn’t? Although it may sound good, “free” isn’t always the best deal. In fact, it’s not always even a good deal. Recently I was watching an online training that is part of the benefits of my paid membership in the Social Media Marketing Society. The presenter was sharing some tools, [...]
I’m in the mood to rant … A while back, someone I didn’t know sent me a friend request on Facebook. When I get those requests, I check out the individual’s profile to see who they are, what they do, what kinds of things they post and if we have any friends in common, and [...]
The first rule of marketing is to go where your customers are. Meet them on their own turf. And what better way to do that than to get on their smartphone with a mobile app? When someone downloads your mobile app, they’ve essentially agreed to take you (well, not you personally, but your company [...]
During her sermon this past Sunday, our pastor mentioned that, surprisingly, the infamous Westboro Baptist Church was not on the side of Kim Davis, the Kentucky clerk of court who went to jail for refusing to issue marriage licenses. (You can click here to see the sermon—it’s a meaningful message on religious favoritism.) Westboro’s reason [...]
Most people in business these days are, to some degree, business writers. If you send emails, make notes in an employee’s or customer’s file, compose formal memorandums or casual notes, prepare reports or do any of a number of other work-related tasks that require putting words together in a coherent written sentence, you’re writing. And [...]
You’ve probably heard the adage, “don’t give away the store,” but when it comes to professional service providers (attorneys, accountants, coaches, consultants and the like), being generous with information on your website and through social channels is a great way to grow your business. Davina Frederick, J.D. Is it a case of the more [...]
What Should Employers Do to Help Grieving Employees? It’s not realistic to expect that employees can leave the impact of personal tragedies at home. The effects of death, divorce, accidents, serious illness, or other personal crises frequently carry over into the workplace and must be dealt with. Even the most compassionate supervisors might find themselves [...]
How do you get ideas for things to write about? One of the biggest challenges content marketers and producers of other types of information products face is coming up with fresh material. I have found a great way to get ideas is to listen to what people around you are saying when you’re in public [...]
Hire a Ghostwriter to Write Your Articles and Books One of the ways celebrities add to their fame and fortune is by writing a book—but very few of them actually do the writing themselves. They hire ghostwriters who, in addition to having the talent to write, also have the temperament to work with demanding clients [...]
