Maximize Sales Potential by Reaching Everyone Involved In most organizations, there are more than one and often several people who either influence or actually make buying decisions. A savvy salesperson needs to talk with everyone who is involved in a purchase, but coordinating these efforts among a maze of departments and divisions can be a [...]
No business wants to be the target of a negative review, but an apartment complex near Walt Disney World in Orlando took efforts to prevent negative online comments to an interesting extreme. According to the Orlando Sentinel and other sources, Windermere Cay’s lease included a clause prohibiting tenants from posting negative comments about the complex [...]
Few things have more power to stifle entrepreneurial innovation and creativity than having to deal with employee dishonesty. One of the most damaging things that can happen to a company is for an employee to commit a dishonest act, whether it’s stealing from the company or a customer, deliberately lying or doing something else that [...]
Every book and article on blogging tells you that you need great content—and I agree: Great content is essential to any blog’s success. The flip side of great content is bad content. Bad blog content virtually guarantees that human readers and search engines will ignore your site. So what is bad blog content? Click here [...]
About 25 drivers were employed at a city terminal of a national trucking company. Of those drivers, one was responsible for fueling all the vehicles and moving tractors and trailers around the freight yard as necessary. He rarely drove a truck out on the street to make deliveries. A new operations manager came on board, [...]
Never ignore your competitors. Certainly your primary focus should be on your own business, but you must always keep track of your competitors. Pay attention to where they are, what they're offering, and how they're marketing. Study their ads. Periodically visit their websites. Read what's written about them in trade publications and other media. "Secret [...]
Is the old saying “A picture is worth a thousand words” still true? Yes, more than ever. In fact, it should probably be revised to “A picture is worth ten thousand words”—or more. We live in an increasingly visual culture. From a business perspective, there is no place that images are more important than in [...]
Fifty Shades of Grammar Full disclosure: I have not read Fifty Shades of Grey and I won't be seeing the movie. But I have heard plenty of criticism of the quality of the writing. Turns out that the criticism may not be warranted, especially when this novel is compared to other bestselling works of fiction. [...]
Should you let your customers know about your personal and political opinions? For many years, I advised my clients to keep their personal and political views private and to choose non-controversial charities for their companies to support. My recommendation was based on the idea that some people who disagree with you may decide not [...]
Want to write a book or create another type of information product and publish it yourself? Good for you — the timing has never been better to join the ranks of independent publishers. Of course, having great content is not enough. Successful independent publishing requires all those additional things traditional publishers do, including editing, designing, [...]
