A couple of years ago, I had some brief conversations with JT Foxx and decided not to ghostwrite a book for him because of his attitude and approach to doing business. He’ll tell you it’s because I wouldn’t lower my professional fees to the level he could afford. Both are true. But that’s not the [...]
If you're in business, chances are you have at least some intellectual property that needs protecting. And as companies increase their use of content marketing as a business growth strategy, the need to understand copyright law increases proportionately. When it comes to intellectual property and content marketing, you have two equally important goals: Protect the [...]
I put a post on my personal Facebook page comparing Tweets by two opposing political candidates on September 11. Here’s the story (minus the names): Candidate A posted a compassionate, caring message about the significance of the day. Candidate B posted a volunteer recruitment message. In full disclosure, I happen to support Candidate A. A [...]
We shop at Lowe's fairly regularly and usually rate the in-store service from good to excellent. But last week, a couple of folks in the store really dropped the ball. That evening, I decided to go on Lowe's Facebook page and post a comment about what happened. By 8 a.m. the following morning, my post [...]
I hate it when I make mistakes. I really beat myself up about it. Oh, I do all the right post-mistake things – figure out how it happened, plan to make sure it won’t happen again, apologize if necessary, and so on. But I have a hard time dealing with it when my performance [...]
If you're thinking about adding a pet to your family, please give serious consideration to adopting an older dog from a rescue organization. Here's a video of Doodles, our quirky little senior poodle we adopted from Florida Poodle Rescue: Some benefits of adopting older dogs through a reputable rescue: They've spent some time with a [...]
Political campaigns around the country will spend billions of dollars buying the goods and services necessary (and maybe not necessary but stuff they buy anyway) to get their candidates elected. We hear daily how much the candidates are spending and it’s not just on advertising. Campaigns buy other promotional items, food, transportation, computers, communication equipment, [...]
Email marketing experts suggest that the "from" line of your emails be something that your recipients will recognize: If readers know you personally, it should be your name; if they don't, make it your organization's name. That's not ground-breaking advice. But take it one step further and check out how your email might look in [...]
You have contingency plans in place for when things go wrong, but what will you do when things go right – or better than right? What will you do when your performance exceeds your expectations? Companies that experience rapid and unexpected growth often stumble. Here’s how to be sure that doesn’t happen to you: [...]
I was 17 when I first read Think and Grow Rich by Napoleon Hill; it was the textbook for one of my courses in school. It was years later before I fully appreciated the value of Hill’s message and the wisdom of the curriculum designer. I was significantly older when I first met Sharon Lechter, [...]
