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Jacquelyn Lynn

Did you get the memo? Put your message where it will be seen

A common challenge for employers is communicating information to workers, especially when your operation includes multiple shifts and staffers that don’t all have designated work stations. At a recent stop at the car wash, I saw a great solution. On the way into the building to pay, customers must walk past the restrooms. I couldn’t [...]

By |2017-03-15T05:41:09-04:00November 17th, 2007|Communications, General Information, Jacquelyn Lynn|Comments Off on Did you get the memo? Put your message where it will be seen

Copyright Myths Explained

I can’t count the times over the years when my clients and associates have either done something or asked me to do something that violates someone else’s copyright—and most of the time, it’s done in innocence. I recently came across a great article that explains some of the myths that many people believe about copyrights. [...]

By |2017-03-10T17:44:13-05:00April 6th, 2007|Intellectual Property, Jacquelyn Lynn, Recommended Reading & Products|Comments Off on Copyright Myths Explained

Explain your product or service so that anyone can quickly understand what you do

Technology companies are probably the worst—but not the only—offenders when it comes to spouting jargon that nobody else really understands. I’m not impressed when someone spews out a rapid-paced string of verbal confusion, and I don’t have time to try to sort it out. Like most writers, I'm bombarded daily with news releases and article [...]

By |2017-03-10T17:41:28-05:00March 14th, 2007|Communications, Jacquelyn Lynn|Comments Off on Explain your product or service so that anyone can quickly understand what you do

Writing mistakes that are easy to make—and easier to avoid

Here's a blog post about writing mistakes that I want to share: Author Brian Clark is targeting bloggers in his post, 5 Common Mistakes That Make You Look Dumb, but he’s on the mark with these mistakes no matter what you’re writing or who it’s for. I especially chuckled when I read his closing note [...]

By |2017-03-09T12:01:33-05:00March 5th, 2007|Business & Management, Communications, Jacquelyn Lynn|Comments Off on Writing mistakes that are easy to make—and easier to avoid

White papers: a great way to make your marketing points

How do you find information online? I do keyword searches, then quickly scan the results for websites that appear to have what I want. And I’m absolutely delighted when a site offers me a chance to receive more information in the form of a free special report, fact sheet, briefing—or white paper.  The term “white [...]

By |2017-03-09T11:54:16-05:00October 12th, 2006|Content Marketing, Jacquelyn Lynn, Sales, Marketing, Public Relations|Comments Off on White papers: a great way to make your marketing points

What does your voice mail greeting say about you and your company?

Have you ever called your voice mail system and listened to the greeting from the perspective of someone calling for the first time? What sort of an impression are you giving?   It's not enough to just make sure your phone gets answered when you're not available; the greeting your callers hear says more about [...]

By |2017-03-08T11:57:34-05:00September 4th, 2006|Communications, Customer Service, Jacquelyn Lynn, Sales, Marketing, Public Relations|Comments Off on What does your voice mail greeting say about you and your company?
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