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Jacquelyn Lynn

White papers: a great way to make your marketing points

How do you find information online? I do keyword searches, then quickly scan the results for websites that appear to have what I want. And I’m absolutely delighted when a site offers me a chance to receive more information in the form of a free special report, fact sheet, briefing—or white paper.  The term “white [...]

2017-03-09T11:54:16-05:00October 12th, 2006|Content Marketing, Jacquelyn Lynn, Sales, Marketing, Public Relations|Comments Off on White papers: a great way to make your marketing points

What does your voice mail greeting say about you and your company?

Have you ever called your voice mail system and listened to the greeting from the perspective of someone calling for the first time? What sort of an impression are you giving?   It's not enough to just make sure your phone gets answered when you're not available; the greeting your callers hear says more about [...]

2017-03-08T11:57:34-05:00September 4th, 2006|Communications, Customer Service, Jacquelyn Lynn, Sales, Marketing, Public Relations|Comments Off on What does your voice mail greeting say about you and your company?
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