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Sales, Marketing, Public Relations

Own Your Connections

Why I’d love to have you join our email list I have thousands of social media connections, and many of them are people I interact with often. While I appreciate that, I’d be much happier if those folks would join my email list. Here’s why: A while back, I made a Facebook post sharing [...]

By |2024-09-02T16:42:58-04:00September 2nd, 2024|Communications, Jacquelyn Lynn, Sales, Marketing, Public Relations, Shareable Saturday|Comments Off on Own Your Connections

QR Codes are Great but not if Your Customers Don’t Use Them

Are you making it hard for people to respond to your message? QR codes are everywhere these days. And they’re great for smartphone users to respond instantly to a promotional message. But what if your customer doesn’t want to use a QR code? Assuming that everyone else prefers the same communication method they do [...]

By |2023-05-19T11:44:33-04:00May 15th, 2023|Communications, Jacquelyn Lynn, Sales, Marketing, Public Relations, Technology|Comments Off on QR Codes are Great but not if Your Customers Don’t Use Them

Publish on Medium to Build Valuable Backlinks to Your Website

Backlinks (links from other sites that point to your website) can drive new traffic to your site and are an essential element of search engine optimization (SEO). Backlinks tell people and search engines that other sites find your content engaging and valuable; they’re basically a vote for a specific page. Of course, backlinks are not [...]

By |2023-04-05T11:37:44-04:00April 5th, 2023|Jacquelyn Lynn, Sales, Marketing, Public Relations, Technology|Comments Off on Publish on Medium to Build Valuable Backlinks to Your Website

How NOT to Connect and Market on LinkedIn

LinkedIn can be a great tool, but please don’t waste my time LinkedIn is a great business networking tool. I’ve found great resources through it, and some of my best clients discovered me on LinkedIn. But recently, in the span of less than two days, I had two people who offer book marketing services send [...]

By |2023-03-15T13:51:57-04:00March 15th, 2023|Jacquelyn Lynn, Sales, Marketing, Public Relations, Social Media|Comments Off on How NOT to Connect and Market on LinkedIn

If You Believe Black Lives Matter, How do You Show it?

What’s the leading cause of death among black men in the United States? If you support Black Lives Matter, do you think it’s important to know the answer to that question and be supporting efforts to address the problem? On a recent episode of The Crossman Conversation, Mark Salmon, president of Appliance Direct in Orlando, [...]

By |2023-01-23T17:34:47-05:00January 23rd, 2023|Communications, Jacquelyn Lynn, Jacquelyn Lynn: My View, Sales, Marketing, Public Relations|Comments Off on If You Believe Black Lives Matter, How do You Show it?

Book Review: How to Get Book Reviews & Endorsements

How to Get Book Reviews & Endorsements Linda Stirling The Publishing Circle One of the most important and challenging parts of book marketing is getting book reviews and endorsements. It’s so important and so challenging that Linda Stirling wrote an entire book about it. How to Get Book Reviews & Endorsements is a valuable tool [...]

By |2022-09-21T19:20:38-04:00September 21st, 2022|Jacquelyn Lynn, Recommended Reading & Products, Sales, Marketing, Public Relations, Self-publishing|Comments Off on Book Review: How to Get Book Reviews & Endorsements

Book Review: How to Market a Book

How to Market a Book: The Hilariously Comprehensive Guide to Book Marketing and Promotion Lori Culwell The real work begins after you’ve finished writing your book Lori Culwell clearly had a lot of fun writing How to Market a Book, the latest in her Funny You Should Ask! series. As an author and publishing (but [...]

By |2022-08-09T18:00:54-04:00August 9th, 2022|Jacquelyn Lynn, Recommended Reading & Products, Sales, Marketing, Public Relations, Self-publishing|Comments Off on Book Review: How to Market a Book

Four Words Can Open Up Communication or Shut It Down

Four Words Can Open Up Communication or Shut It Down Ask the magic question Years ago, in one of my sales training sessions when I was working in the freight industry, I learned to never answer a question without knowing why it was asked. Instead of immediately answering a question, we were taught to say [...]

By |2022-01-31T15:39:25-05:00January 31st, 2022|Communications, Jacquelyn Lynn, Sales, Marketing, Public Relations|Comments Off on Four Words Can Open Up Communication or Shut It Down

Speakers: Don’t Start with a Bored Audience

Your bio is not your introduction The person who introduces guest speakers sets the stage for the presentation. They can either get the audience excited or have them dozing before you take the microphone. At a recent seminar, the speaker gave a dynamic, information-packed presentation. But it was preceded by an introduction that was so [...]

By |2021-09-17T17:34:06-04:00September 17th, 2021|Communications, Jacquelyn Lynn, Sales, Marketing, Public Relations|Comments Off on Speakers: Don’t Start with a Bored Audience

Market Your Book with Video

Radio personality and book marketing expert Suzanne Lynn shares creative ways to make you and your book stand out from the crowd You’ve written a book and you think the hard part is done, right? Wrong. Now it’s time to let the world know about your book—and many authors find marketing a far bigger challenge [...]

By |2021-04-23T17:08:46-04:00April 22nd, 2021|Jacquelyn Lynn, Sales, Marketing, Public Relations, Self-publishing|Comments Off on Market Your Book with Video
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