Imagine a platform with more than 120 million readers and no ads where you can publish whatever you want and get paid for it. It's not a fantasy–it's Medium. I was first introduced to this platform in 2019 by someone who asked me to write an exposé about a sleazy seminar company and publish [...]
Book reviews are an essential element of any book marketing plan. This guest post by Desiree Villena provides some great tips for getting those reviews. Whether you’ve written a brilliant new novel, a life-changing self-help book, or an innovative volume of business advice, you’ll need a plan for getting it into people’s hands. And regardless [...]
Have you heard that books are the new business card? That’s a bit of an overstatement. In fact, though electronic contact lists have replaced Rolodexes for most of us, traditional business cards are going to be around for a long time. Still, if you have a book, giving away a copy of it (instead of [...]
We can probably agree that the United States is experiencing an extreme level of political division and it seems to be getting worse by the day. Family dinners have been ruined and friendships have been ended. Even purchasing decisions are often influenced by political positions. If you have a product with mass appeal, why would [...]
If you open Your Guide to Marketing Christian Books: Fourth Edition and read it from beginning to end, you’re going to be overwhelmed. Do it anyway. About halfway through, your head will be spinning and you’ll wonder how you can possibly do it all. You can’t. You don’t need to. You just need to find [...]
A small book can be a big marketing tool. Learn how: Do you have information to share that is more than an article but less than a typical 200- or 300-page book? Consider turning that into a small book. Small books are exactly that—short, small books that address a narrow topic. They’re typically quick to [...]
Do you have a video marketing strategy? If you don’t, you should. According to Hubspot (makers of inbound marketing software), video should play a central role in your outreach and campaign efforts. More than half (54%) of consumers want to see videos from brands they support in comparison to email newsletters (46%). Hubspot’s research also [...]
As the video side of our business grows, we recently decided it was time for a new teleprompter. The equipment we bought works with our Surface Pro computer, but we needed to purchase software separately. Jerry found the Teleprompter Pro, a great app that works on our computers as well as our smartphones. Most of [...]
Have you ever been embarrassed by a mistake in an email you sent? Whether you’re creating marketing emails that go out to thousands of people, writing business emails that go individually or in small groups to colleagues and clients, or just emailing to your family and friends, accuracy and clarity are essential for effective communication. [...]
Do the people in your audience understand you? Whether you're in business dealing with customers and creating written content for your website, social media and content marketing campaigns or you're a writer creating your own books, be sure you’re communicating in a language your audience understands. As I write this, we are in the final [...]
