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Sales, Marketing, Public Relations

Guide to Media Interviews

If you're trying to get publicity for yourself or your company, the 24-hour news cycle along with the proliferation of cable news channels and online news sources makes the chances that you'll be interviewed by a media outlet greater than ever. So what do you do when you're contacted by a journalist who wants to [...]

“Why?” is the Perfect Response to a Request for a Discount

What do you say when clients ask for a discount? Most small business owners and even a lot of professional salespeople find it difficult to deal with customers who want to haggle over price. In the past when quoting my professional fees, my usual practice was to say that I could only reduce my fee [...]

Adult Coloring Books as a Marketing & Customer Service Tool

Adult coloring books are for more than just coloring. When I first suggested to Jerry that we collaborate on a coloring book for adults, he thought it was a crazy idea. He hadn’t heard about how popular the adult coloring book trend had become, but—good husband that he is—he was willing to humor me. He’s [...]

Setting Up and Managing a Facebook Group

Facebook groups are a great way to cut through the newsfeed clutter and engage in a meaningful way with your fans on Facebook. Benefits of having a Facebook group include: Any user can start a Facebook group on any topic. This makes groups a great resource not only for marketing but for internal business communications [...]

Why You Need a Great Profile Picture – and How to Get One

Your profile picture is one of the most important elements of your online presence. There may be plenty of photos of you floating around, but your profile picture is the one that’s going to get the most views. It’s the one that most people see first—and most often. What does it say about you? Does [...]

Customer Complaints: You Don’t Understand Me

When your customers complain, be sure you understand what they want before you take action. I recently downloaded a free digital product. I absolutely understood that the source was going to try to sell me more products—and that’s fine. But in the first few days after I downloaded the product, I was inundated with emails [...]

How to Set Up a Blog

If you can send an email, you can easily learn how to set up a blog. Of course, if you have a web developer or designer who can do it for you, you’ll save a lot of time and may end up with a more attractive site. But either way, choose a platform that you understand and [...]

Do an Annual Website Audit

Have you ever landed on a website and found information that’s out of date or inconsistent, links that don’t work or images that don’t display? Could there be pages like that on your website? Most business websites these days reflect the rapidly-changing environment in which we operate. New content gets added and old material doesn’t [...]

Social is Not for Selling

I’m in the mood to rant … A while back, someone I didn’t know sent me a friend request on Facebook. When I get those requests, I check out the individual’s profile to see who they are, what they do, what kinds of things they post and if we have any friends in common, and [...]

Mobile Apps: Meet Your Customers on Their Turf

The first rule of marketing is to go where your customers are. Meet them on their own turf. And what better way to do that than to get on their smartphone with a mobile app? When someone downloads your mobile app, they’ve essentially agreed to take you (well, not you personally, but your company [...]