One of the most common questions prospective clients and aspiring authors ask me is, “How long should my book be?” It’s an important question with a simple answer: It depends. Your book needs to be long enough to accomplish its purpose. For some books, that could be as few as 5,000 words; for others, it [...]
Have you heard that books are the new business card? That’s a bit of an overstatement. In fact, though electronic contact lists have replaced Rolodexes for most of us, traditional business cards are going to be around for a long time. Still, if you have a book, giving away a copy of it (instead of [...]
10 Publishing Myths: Insights Every Author Needs to Succeed W. Terry Whalin Morgan James Publishing The best source for information is someone who has “been there, done that”—and when it comes to publishing, W. Terry Whalin has been there, done that, and generously shares what he knows in 10 Publishing Myths. I wish this book [...]
Aspiring authors often ask if they should self-publish or try going with a traditional publisher. Of course, it’s a decision they’ll make based on their specific situation and goals, but here are 10 points that may tip the scales in favor of self-publishing. When you self-publish: 1. You have creative control. When you self-publish, [...]
Are you thinking about self-publishing a book? Before you do, get The Simple Facts About Self-Publishing What indie publishers need to know to produce a great book Ready to publish a book? Your options have never been greater—but how do you know where to start? The Simple Facts About Self-Publishing is an introduction to independent [...]
Over the years, I’ve worked with authors and clients whose interest in and understanding of copyrights range from oblivious to obsessed. In my opinion, extremes are only good when chocolate is involved. When it comes to copyrights, having a basic knowledge of the terms and related legal principles will help you protect your work, keep [...]
If you open Your Guide to Marketing Christian Books: Fourth Edition and read it from beginning to end, you’re going to be overwhelmed. Do it anyway. About halfway through, your head will be spinning and you’ll wonder how you can possibly do it all. You can’t. You don’t need to. You just need to find [...]
A small book can be a big marketing tool. Learn how: Do you have information to share that is more than an article but less than a typical 200- or 300-page book? Consider turning that into a small book. Small books are exactly that—short, small books that address a narrow topic. They’re typically quick to [...]
